13 Mar 2017

Running a killer PR campaign: your questions answered

PR pros 

Here at Luminous PR, we love to share our wisdom. In order to provide genuinely helpful advice, we researched the most frequently asked and unanswered questions surrounding PR campaigns.

From the plain and simple ‘What is a PR campaign’, to the deep details of how, where, and when to use them. We’ve compiled your questions all together in the hope we can give you the answers you need.

Here are your top five questions answered, and everything you need to know about PR campaigns.


How to prepare for a PR campaign?

OK, so we have two together here. Along with how to prepare, also highly ranked is where to start? As these two are very similar we have combined together.

The first thing to think of when wanting to start a PR campaign is to figure out what you want from the PR campaign itself.

It sounds simple but you need to get deep with it, get out all the details, all the benefits, all the outcomes you want to see from the PR campaign.

A great place to start is with your target audience: who are you trying to reach with your PR campaign? Who’s the target audience for your product?

Once you have your target audience, you can start to tailor the campaign towards that particular audience. Secondly, you will need to set some goals you want to achieve through your new PR campaign.

A great way to start preparing is using the SMART technique.

S – Specific

M – Measurable

A – Achievable

R – Realistic

T – Time

Making sure the goals you want to achieve through your PR campaign stick with the SMART method can help to ensure you will set realistic and achievable goals throughout your PR campaign.


Why have a PR campaign?

If you’ve never had a PR campaign before, then this is probably a big question for you.

If you don’t know what PR is, then it can be pretty tricky to understand why you would need it. If you’re still a bit stuck, then make sure you have read our entire blog on the subject to get yourself set up.

Why having a PR campaign is important is pretty much answered by the name itself ‘public relations’ – creating a relationship with the public and managing it.

So if you’re looking to create a relationship with the public, get your brand known or create a positive profile of your brand in the marketplace, then a PR campaign will definitely help do this.

A PR campaign will allow you to communicate your message to your customers and target audience and will probably be the key to your companies media success.


What does a PR campaign do?

This question runs alongside the latter, why?

A PR campaign helps creat positive relationships with your target audience. If you want to get yourselves known for being a thought leader in your industry then a PR campaign is a great way to make this happen.

A great PR campaign will help you reach the right people, and in turn get into the eyes of the media for the right reasons. If you want to raise your profile above your competitors then a PR campaign can breathe life and sense into your vision, making it stand out above the rest.


What does a PR campaign look like?

In previous years, many people would have answered this questions one simple way, newspapers. However with today’s world constantly becoming more digital, the way a PR campaign looks has changed and grown along with it. This means that digital media coverage is just as important as print newspaper coverage.

With so much of world revolving around technology, getting your brand into online publications and magazines is just as important as the paper.

A good PR campaign will range between the two, both digital and paper depending on the type of business. But if you’re really wanting to reach the most people then digital and paper combination is the way forward in our every expanding digital age.


What does a PR campaign need?

So now you’re starting to get your head around PR campaigns. You’ve got what it’s going to look like, so next question – What does it need to make it happen? What should it include?

To make a PR campaign successful there are a few key points that can’t be missed.

First of all, time. A PR campaign isn’t necessarily a quick win. To create a great PR campaign, (reaching the right target audience and creating the right message for your brand) it takes time to construct. Don’t expect everything to happen right away.

Don’t rush and good things will happen.

Secondly, resources. You will need to make sure you have the right resources together to help produce the right type of content. If you know what you’re working with, it will make sure it runs smoothly.

Once you have planned out your campaign, ensure the messaging is consistent with your other channels. Make sure you have every team running smoothly alongside each other and a consistent theme running throughout all of your content.


Your turn! 

We hope we’ve been able to answer some of your top PR campaign questions and shed a light on the PR world. If you’ve decided that you’re ready and want to take the next steps, be sure to check out our post on how to launch a PR campaign.

We wish you all the best with your PR campaign and will continue to spread our PR knowledge far and wide so keep your eyes peeled.

PR campaign