TravelTech PR
We’re TravelTech PR experts. Through strategic brand positioning and storytelling, our specialist team helps companies launch products and services, break into new markets and reach their perfect customers.
It doesn’t matter if you’re a B2C targeting holidaymakers or a B2B looking to partner with travel providers, we’ll help you build brand awareness and become a trusted and influential voice in the industry.
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Our approach to TravelTech PR
Whether you’re creating tools to help travellers plan and book their trips or building agentic solutions to help larger organisations automate their processes, we help brands to navigate the crowded UK media landscape by focusing on the real-world impact of their innovation.
So, if your offering is technically complex or a simple idea that’s just not been thought of before, we can help you to craft the right message to reach your desired audience, achieve your business goals and stand out from the competition.
Our services
Technology is bringing exciting new advances to the travel, tourism and hospitality industries. From smart luggage tracking to live translation wearables, the end-to-end journey is becoming smarter and better connected.
We bridge the gap between backend technology and user experience, so your story and solution resonates with the media, investors and customers alike.
PR & media relations
Crisis communications management
Content writing
Digital marketing
PR event management
Influencer marketing
Link building
LinkedIn profile management
Media training
Award writing
CASE STUDY
Goboony: Breaking into the UK market
What you can expect from working with us
We seize opportunities
You’ll never miss an opportunity if you partner with Luminous. Heatwaves, volcanic eruptions and air traffic control failures can all put the travel and tourism industry in the national spotlight. We’re able to quickly jump on trends and newsjack breaking stories to bring your brand into the national conversation as an expert voice.
We’ll attract the right attention
Our work helps grow brand awareness with the audiences that matter most to your business, whether that’s travellers, partners, operators, enterprise buyers or investors. We help you use earned media effectively, so your coverage supports visibility, credibility and your commercial growth targets.
We're resourceful
With all your assets, including your brightest minds, we showcase the expertise sitting under your roof to show that you have the smartest people working for you.
We are excellent long-term partners
We work hard to develop long-lasting relationships with our clients. But we know that only happens if you come to trust us. We aim to win that trust the moment we first meet you.
Give us a call on +44 (0) 20 3858 7107
or email hello@luminouspr.com
FAQs
Legacy players might have massive budgets, but they move slowly and journalists are always looking for variety. As a TravelTech innovator, you have agility and originality on your side. We know how to weaponise these, positioning your brand as the fresh, exciting solution the industry desperately needs.
It depends, but most businesses are pleasantly surprised by how quickly they see their first results. It can often be within a month.
As a TravelTech specialist, you won’t be surprised to read that our reach is international. We’re based in London and East Anglia and serve the whole of the UK, most of Europe and the US.
Absolutely. Helping international travel innovators break into new destinations (including the UK) and reach local audiences is part of our specialist service. We will develop a localised PR strategy tailored to your chosen market and help you build relationships with the right media outlets to ensure your launch lands perfectly.
Developing a successful TravelTech PR campaign often depends on strategic seasonal planning. Not only will we develop strong story angles that work at different times of year, we’ll align our media outreach with the ebbs and flows of the travel calendar.
We can also be flexible with our approach, dialing up during peak booking periods and pivoting to more targeted coverage during the off season.
Let's talk
Give us a call on +44 (0) 20 3858 7107
or email hello@luminouspr.com
Looking for TravelTech PR support? We’d love to help. Drop us a line and we’ll be in touch!
- Insider knowledge of media and technology trends
- B2B and B2C tech PR experience
- Specialise in helping international companies break into UK media
- Results-driven agency, delivers proven ROI
- Self-confessed tech geeks
- Consider us part of the team
