The Luminous List | February 2018
Thank goodness February is only 28 days: what a horrible, grey little month.
We won’t let that get us down, though. There’s plenty of trending tech and media news to be excited about.
This month, we’re looking forward to celebrating the Chinese New Year in style, rewatching the most talked-about Super Bowl ads, and investigating the government’s new Institute of Coding. Keep reading the Luminous List to find out more!
Hot Stuff ?
Tech City UK extends deadline on Tech Nation Survey
First of all, we’d like to ask you to do us a little favour. It’ll only take you five minutes, but it’s very important.
If you haven’t already, please complete the Tech Nation Survey!
To try to get as many respondents as possible, the lovely team at Tech City UK has extended the deadline on the survey until Wednesday 7 February. They’ll use the data collected to publish this year’s Tech Nation Report.
The Tech Nation Report is one of the most detailed looks at the state of the UK’s tech ecosystem. According to our friend, Tim Robinson of TechEast, the report is “THE barometer for the health, growth and importance of UK regional tech. Cities featured benefit from a disproportionate level of government, investor and international interest. Cities that do not aspire for inclusion.”
The more people that can complete the Tech Nation survey, the more accurate the report will be. Like you, we’re proud of our local heritage. So, wherever you’re from, let’s all give our regions the best chance of success!
Businesses and educators join forces on £20 million Institute of Coding
We were super-excited to hear the Prime Minister’s announcement this week of a new Institute of Coding.
The consortium of more than 60 universities, businesses and industry experts is set to receive £20 million to tackle the UK’s digital skills gap. The consortium includes some of the world’s biggest tech giants: Microsoft, IBM, Cisco, and BT are among the organisations committed to improving our digital skills.
As well as a number of universities taking part in the programme, an online course will be provided by leading MOOC provider, Future Learn.
The government’s £20 million investment will be matched by a further £20 million from industry, including in-kind contributions such as training and equipment.
According to a press release from Microsoft, 65% of today’s students will end up working in jobs that don’t exist yet – demonstrating how quickly our understanding of work is changing.
More than 500,000 highly-skilled workers will be needed to fill digital roles by 2022 – three times the number of UK computer science students who graduated in the past 10 years. Just 5% of computer scientists are female, while people returning to work and those from black and minority ethnic backgrounds are also vastly underrepresented within the sector.
If this new Institute of Coding can help encourage more people to upskill in tech, this can only be a good thing!
Gong Xi Fa Cai!
We rarely need an excuse to tuck into some tasty international cuisine, which is why we’ll be celebrating the Chinese New Year with gusto!
If you’re taking part in some Year of the Dog festivities, here are a few phrases that may come in handy:
新年快乐！(xīn nián kuài lè)
Have a Happy New Year!
恭喜发财 (gōng xǐ fā cái)
“Wish you wealth and prosperity.”
生意兴隆 (shēng yì xīng lóng)
“May your business flourish.”
升官发财 (shēng guān fā cái)
“May you get promoted and receive a raise.”
Check out some more handy Chinese New Year phrases here.
We’d like to take this opportunity to wish all our Chinese clients and partners a very Happy New Year. It’s been a pleasure working with you – long may it continue!
Super Bowl adverts 2018
For US marketers, halftime at the NFL Super Bowl is the advertising opportunity of the year.
As one of the most-watched television events of the year, brands can expect to drop at least $5 million for a 30-second ad during the Super Bowl commercial breaks. An estimates 111.3 million people watch the game, with many streaming the action internationally.
With all that attention, the ads have become almost a cult event in their own right. Desperate to outdo each other, brands spend between $5 – 15 million trying to create the nation’s favourite Super Bowl commercial.
While we couldn’t quite bring ourselves to stay up all night to watch the Super Bowl, we have been checking out some of this year’s most-talked-about ads on YouTube. Here are three of our favourites:
PepsiCo — Doritos Blaze vs Moutain Dew Ice: Battle
Game of Thrones actor Peter Dinklage takes on Hollywood legend Morgan Freeman in this epic rap battle. Peter totally kills it.
Amazon Echo — Alexa Loses her Voice
Alexa is feeling a little under the weather. Luckily, some celebs are on hand to help her out. The Academy Award for Sauciest Actress goes to Rebel Wilson.
Tide — It’s a Tide Ad
Stranger Things hero, David Harbour, has us howling in this one. Just watch it.
Not Hot ?
Poor Creme Egg Etiquette
Every year, Cadburys comes up with increasingly creative ways to peddle its signature Easter treat: the Creme Egg.
This year, they’re going all out with a number of Creme Egg ‘experiences’.
Citizens of London, Brighton, Leeds, and Birmingham are lucky enough to benefit from a collaboration between Creme Egg and Deliveroo. For just £6, chocoholics can sample delicious Creme-Egg inspired takeaway items delivered straight to their front door.
Dishes include a toasted Creme Egg sandwich and Creme Egg fondue. Be quick: they’re only available 8-14 February.
If that’s not enough, true Creme Egg devotees can head to Creme Egg Camp in Shoreditch (because where else would it be?).
Alongside all that Creme Egg merriment, Cadburys is also running a hunt for the elusive white chocolate egg. Find one, and you could win up to £1,000.
It’s all very exciting, but the problem is that some unhinged individuals have been unwrapping Creme Eggs while still in the shop. Not only is it not in the spirit of the challenge, but it’s also very gross. There are even some claims that shop employees have been caught manhandling the eggs. You better hope we don’t catch you!
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