News and views from the Luminous PR team.

Our tech PR blog explores the media and trending technology topics. We’ll even throw in a little public relations advice for good measure.

26 Mar 2020

Remote working 101: advice from WFH veterans

Time to adjust: getting used to remote working For the last three years, almost 75% of the Luminous team has been remote at any one time. Embracing this ‘agile agency’ model means we’re never hindered by location, and we can work with amazing, PR professionals that work all over the country, and across the world. […]

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20 Mar 2020
iPhone with Instagram open showing coronavirus crisis message

How to do comms to show business continuity

Staying visible in a global crisis  The headlines speak for themselves: coronavirus poses a serious risk to the UK economy; businesses are already going into administration; and there are fears the pandemic could cause a global recession. It’s likely that the business world – like our home lives – will need to find ways to […]

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11 Mar 2020
Man holding magazine article about investment and photo of Richard Branson

How to use PR to attract investors to your business

Why is PR important for attracting investment? The UK has always punched above its weight when it comes to tech investment. According to the 2019 Tech Nation Report, UK businesses received £6.3bn in venture capital investment in 2018: more than any other European country. Of course, a lot can change in a year. Data from […]

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06 Mar 2020
plant growing out of money

Four reasons businesses should announce funding news to the media

Every day, we cross paths with some seriously cool tech companies, some of which have received game-changing amounts of funding. And yet, we’re often faced with the same question: is it worth announcing funding news to the media? Many startups see funding as an everyday occurrence: it’s part of the startup to scaleup lifecycle. While […]

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30 Jan 2020

Next gen tech revolutionising the recruitment process

Without a doubt, technology has impacted the recruitment process. Gone are the days of sifting through endless candidates CVs, arranging and conducting interviews, regretting unsuccessful applicants, requesting references, putting together a job offer and so on and so on.  Recruitment is historically labour-intensive. Following what can only be described as an inefficient time-consuming  process, no […]

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