This article outlines the fundamentals for a great communications strategy for successfully announcing the launch of a new business.
After 30 years of training people for media interviews David Josephs, Senior Advisor at Luminous PR, shares his seven top media interview tips for businesses.
In today’s current climate, positive social media can bring us closer together. Here are our top tips as to how brands can use their social media positively.
Learn how PR can be super-targeted to attract investors, why PR is important for attracting investment & read our tips for using PR in your investment strategy.
Read how recruiters can now use to tech to source candidates online from a more diverse pool of talent, allowing them greater control in the selection process.
AR marketing and advertising hold a greater market share than gaming and entertainment. Here’s how brands can use it, and why.
Influencer marketing may be a hot topic, but some businesses still feel apprehensive. How do you choose the right influencers for your business?
Finding talent is one of the biggest challenges for tech businesses. Here’s how you can use comms and PR for recruitment to maintain your talent pipeline.
Why is there so much AI in Cambridge? We take a look at the tech and machine learning scene in East Anglia’s largest city to figure it out…
Our digital marketing manager, David has been using a SWIMTAG swim watch to train for his sponsored swim. Here’s how its made him an even faster swimmer.
Thunderclap, the popular crowdspeaking platform has closed amid changes to the way social media platforms use data.
There’s no ‘one size fits all approach’ to impactful branding. James Church of Robot Mascot explores the differences between a startup and scaleup brand.
With several remote workers on the team, we’re always looking out for new ways to keep in touch. We reviewed the Donut Slack app for Real Business magazine.
Do you remember PEE from your high school English lessons? In this blog post, we answer the question: What is Point Evidence Explain?
Does your B2B technology businesses struggle to see the ROI from social media? Read our guide to how B2B tech businesses should be using social media.
The legal industry – like all sectors – has inefficiencies. However, the sector is aware of its challenges and is using technology to innovate improvements.
Less than 29% of businesses have social media guidelines in place. These social media horror stories will give you nightmares.
The charity sector faces many challenges: lack of resources, a cashless society, and difficulty raising awareness. Could CharityTech help?
At our current rate of population growth, the world will soon run out food unless we intervene. Luckily indoor farming can help – if we act soon enough.
When it comes to obtaining media coverage for your brand, is print or digital PR more successful? It all depends on your target audience.
Insurance is finally innovating. Keep reading to find out how InsurTech is shaping up the insurance sector.
Our CEO and founder, Kirsty Jarvis, chatted to Lady Boss Blogger all about her inspiration for Luminous PR, and how she stays motivated.
What is smart retailing? And why is it the best solution for both brands, and consumers? Read our blog to discover more.
This guest blog from Cocoon Networks, looks at how journalists and bloggers can benefit from co-working spaces. Find out more.
Tech PR alone isn’t enough. Here’s how to use social media for tech companies as part of an integrated comms strategy.
Our helpful target audience checklist will help you plan how you can target potential customers with relevant messages that cut through.
Launching Your Small Business Or Startup With A Party? Plan The Perfect Gathering With Our 13 Step Launch Event Checklist.
It’s the National UK Blog Awards this Friday. To celebrate, we’ve created a shortlist of bloggers we wanted to celebrate. Good luck to all nominees!
What are media-friendly case studies? And how do they differ from client testimonials? Find out how to write a case study that will work for your business.