News and views from the Luminous PR team.

Our tech PR blog explores the media and trending technology topics. We’ll even throw in a little public relations advice for good measure.

17 Aug 2020
Returning to work tips from Luminous PR super mum, Lindsay Womack

Returning to work after parental leave – Top tips

Here’s some top tips from PR Account Manager and super mum extraordinaire – Lindsay Womack –  on how to ensure the returning to work process after parental leave is as painless as possible. Having a child early on in your career can be daunting. It can almost feel like you’re setting yourself up for a […]

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27 Apr 2020

How to use thought leadership to increase brand awareness

We’ve previously explored how – and why – to do thought leadership in a Luminous blog. This time we’re focussing on how to use thought leadership to increase brand awareness, along with how to make the published articles work hard for you. Just to recap, here’s our definition of what Thought Leadership should be all about:  […]

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20 Apr 2020

Using positive social media during uncertain times

In today’s current climate, positive social media – the tool that so often divided us in pre-Covid-19 days – is what is most likely to bring us closer together.   As we sit isolated in our homes in our ‘lockdown bubbles’ juggling full time jobs with homeschooling or caregiving, we want to feel connected to […]

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08 Apr 2020
Crisis Communications

Navigating the crisis communications minefield

The Covid 19 crisis is, we all hope, a once in a lifetime situation as it challenges both our health and our economic security. We’re already seeing that some organisations are managing the crisis – and their resulting crisis communications quite well – others less so. You may well have already started to develop your […]

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