What international businesses need to know before launching a PR campaign in the UK
What international businesses need to know before launching a PR cam Why is it so hard to break into the UK? Why does messaging that
What international businesses need to know before launching a PR cam Why is it so hard to break into the UK? Why does messaging that
What international businesses need to know before launching a PR cam Why is it so hard to break into the UK? Why does messaging that
What international businesses need to know before launching a PR cam Why is it so hard to break into the UK? Why does messaging that
A CleanTech startup came to us as an ambitious spin-out from University College London with breakthrough technology, a small but determined team, and a vision
What does the AI Act mean for the insurance industry’s marketing and comms? The EU’s AI Act now regulates the use of AI in insurance
Have you ever experienced poorly handled communications relating to a pivotal change or a crisis in your place of work? Major things happen or go
If you’re reading this article, you’ve probably already decided that it’s time to start measuring your brand awareness or you may be looking for ways
Founders are the most creative people on the planet. As well as having business nous, they’re also entrepreneurs and artists with imagination and passion, able
We’ve all seen and taken in the impressively high numbers and bullish language that have peppered UK FinTech headlines this year. At the very start
If you work in PR or marketing, you can probably feel it already: the ground is shifting. AI is everywhere, attention is harder to earn
In business, crises rarely come with a warning. From cyber incidents to reputational shocks and sector-wide disruptions, organisations are being tested in new and unexpected
Search is undergoing one of its biggest shifts in years. Online brand visibility was once defined almost entirely by Google. You optimised your website, built
In this article Amanda Bunn explains why CEOs must stop just posting, and start mastering storytelling on LinkedIn to build trust and credibility. LinkedIn used
The UK tech scene, undeniably one of the world’s most dynamic industries, is home to a fantastic array of events, from bustling conferences to cutting-edge
Zama is a deep tech company doing something that, frankly, most of us can’t even begin to get our heads around. Their bread and butter?
Every startup founder needs to think about their own branding. If you’re building a business from the ground up, your ‘Founder Brand’ isn’t just a
AI is diluting online content, but this is creating an opportunity for original thought leadership. We make the case for crafting original, human-led content that
Instead of AI creep, Google seems to be going for AI sprint – and the sudden pivot to AI Search will catch businesses out that
Startups rarely fail because the tech wasn’t good enough. They fail because the story didn’t land. The mission didn’t travel. The right people didn’t join
Want to know how to nail the perfect headshot for PR use? This blog will guide you every step of the way; from choosing between
In the investment journey of your tech startup, PR is often associated with attracting initial funding, but its influence doesn’t end there. This article dives
Could a tech award win be what your brand needs to give it the edge over your competitors? These awards are celebrating the most innovative UK businesses.
Is your PR strategy ready to tackle the year ahead? Whether you’re fine-tuning an existing plan or crafting one from scratch, having a PR strategy
The rise of AI-generated content is reshaping the landscape of journalism and PR, creating both opportunities and significant challenges. As journalists and PR professionals increasingly
We provide practical tips and advice for how startup founders can create a LinkedIn profile that will stand out from the rest.
Data-driven insights are invaluable for PR, because journalists are often looking for solid sources of evidence to create newsworthy stories. Fortunately, startups and other new-to-market
James Church from Robot Mascot explains the three essential assets businesses need to secure investment.
Kirsty explains how a founder’s profile can impact a business’ growth path and what steps you can take to start building yours.
The UK tech scene is booming. It’s a bumper time for new businesses in general, with a record 900K new startups launched in 2023, but
Read our Managing Partner Alexandra North’s 2024 PR predictions.
Learn how PR can be super-targeted to attract investors, why PR is important for attracting investment & read our tips for using PR in your investment strategy.
This article explores the process of finding your brand name through testing & refining techniques with real-life examples as illustrations of this process.
Find out how to use PR as a strategic tool to identify and reach your target audience, increase brand visibility, build relationships and attract new customers.
The world of public relations (PR) has undergone a significant transformation over the past decade, and technology has played a key role in this evolution.
In this guest blog, Dave Corlett, Business Director of Shaped By, explains why B2B tech companies are investing in better brand design at an earlier stage.
Are you looking to raise brand awareness for your B2B business? If so, you’re not alone.
Here we explain why slashing the communications budget could end up costing you more in the long run.
Read our case study on how we helped meepl to launch their business and dramatically raise their brand awareness in the UK.
This article discusses the importance of PR media training, explaining what it is and how it can benefit your business.
What is a PR funnel? This article explains how PR fits into classic marketing and sales funnels, helping businesses to achieve their goals.
This article outlines the fundamentals for a great communications strategy for successfully announcing the launch of a new business.
Our article aims to help your business understand how to approach creating meaningful thought leadership, helping you to become a thought leader in your industry.
After 30 years of training people for media interviews David Josephs, Senior Advisor at Luminous PR, shares his seven top media interview tips for businesses.
Read our case study on how we helped Goboony crack the UK market by raising brand awareness, growing their customers and increasing their supply of motorhomes.
In today’s current climate, positive social media can bring us closer together. Here are our top tips as to how brands can use their social media positively.
Our crisis communications team have answered some crisis-related FAQs and put together some top tips on how to navigate your communications journey.
Read how recruiters can now use to tech to source candidates online from a more diverse pool of talent, allowing them greater control in the selection process.
Optimise your posts and increase your brand exposure with our best practice tips on how to use Instagram to boost your business.
Read how a symbol became one of the most powerful tools in social media. Our article includes hashtag tips and best practice advice.
AR marketing and advertising hold a greater market share than gaming and entertainment. Here’s how brands can use it, and why.
Thought leadership PR is one of the most effective ways to get your B2B brand in front of its target audience. Here are some tools to help you get started.
Influencer marketing may be a hot topic, but some businesses still feel apprehensive. How do you choose the right influencers for your business?
Finding talent is one of the biggest challenges for tech businesses. Here’s how you can use comms and PR for recruitment to maintain your talent pipeline.
Banking may be one of the oldest industries, but technology is swiftly changing the way it looks. Here’s how FinTech is changing the face of banking.
Why is there so much AI in Cambridge? We take a look at the tech and machine learning scene in East Anglia’s largest city to figure it out…
Our digital marketing manager, David has been using a SWIMTAG swim watch to train for his sponsored swim. Here’s how its made him an even faster swimmer.
Thunderclap, the popular crowdspeaking platform has closed amid changes to the way social media platforms use data.
There’s no ‘one size fits all approach’ to impactful branding. James Church of Robot Mascot explores the differences between a startup and scaleup brand.
With several remote workers on the team, we’re always looking out for new ways to keep in touch. We reviewed the Donut Slack app for Real Business magazine.
Do you remember PEE from your high school English lessons? In this blog post, we answer the question: What is Point Evidence Explain?
Does your B2B technology businesses struggle to see the ROI from social media? Read our guide to how B2B tech businesses should be using social media.
If you’ve landed on this blog, you’re probably thinking about starting your first ever tech PR campaign, or you’re looking to break into a new
Where are UK tech companies based outside London? Read our blog on UK tech hubs in East Anglia.
The legal industry – like all sectors – has inefficiencies. However, the sector is aware of its challenges and is using technology to innovate improvements.
Our approach to marketing and PR is all about integrated communications. Your website, blog, and social media need consistency and integration.
Many people find it hard to quantify PR ROI, so we’ve put together our tips on how to approach measuring a PR campaign’s success.
Less than 29% of businesses have social media guidelines in place. These social media horror stories will give you nightmares.
We take a deeper look at how m-commerce is shaking up retail. From mobile chatbots to the instore experiences, shopping as we know is changing!
Is your brand feeling a little under the weather? Try our brand health check to keep your comms in peak physical fitness.
The charity sector faces many challenges: lack of resources, a cashless society, and difficulty raising awareness. Could CharityTech help?
Hungry for knowledge about the latest tech trends? We’re exploring FoodTech: What is it, and how will it be changing the way we eat in the very near future?
When it comes to obtaining media coverage for your brand, is print or digital PR more successful? It all depends on your target audience.
Insurance is finally innovating. Keep reading to find out how InsurTech is shaping up the insurance sector.
What is it that makes a digital news story so different from its print cousin? We explore what’s different about writing for online.
Ever wondered what the difference between B2B and B2C PR is? Answer: it’s all about the target audience. Keep reading to find out more.
Want to know how to make the most of trending news topic for your business? Check out our blog post on newsjacking; what it is, and why to try it.
What is smart retailing? And why is it the best solution for both brands, and consumers? Read our blog to discover more.
When it comes to high-tech powered smart cities, is it the future? Or is it today’s reality? We give smart cities a reality check.
What’s the difference between PR and marketing? And does it even matter? One thing’s for sure, they work better together!
How can technology save the world? We take a look at how tech is tackling burning issues such as poverty, famine, environmental damages, and education.
Tech PR alone isn’t enough. Here’s how to use social media for tech companies as part of an integrated comms strategy.
Our helpful target audience checklist will help you plan how you can target potential customers with relevant messages that cut through.
PR, marketing, and sales. They may all be very distinct channels for communicating with your target audience, but there’s a lot more overlap than you think.
What is a PR campaign? We reflect on the real value of public relations and bust five common misconceptions about public relations and PR campaigns.
Launching Your Small Business Or Startup With A Party? Plan The Perfect Gathering With Our 13 Step Launch Event Checklist.
Trying to decide whether a coworking space is right for your startup? Here are a few things to consider before taking the plunge.
What impact is social media having on the future of digital journalism? Here’s what you need to know about the most popular social media platforms for journalism.
The world need to increase food production by 70% by 2050 to keep up with population growth. Here’s how FarmTech can help.
What are media-friendly case studies? And how do they differ from client testimonials? Find out how to write a case study that will work for your business.
There are many myths and misconceptions about PR. Here we debunk the Top 6 and tell you how it really is.
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+44 (0) 20 3858 7107
or email hello@luminouspr.com
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or email hello@luminouspr.com
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