Corporates and startups may not have a great deal in common, but they can gain a lot from working together in incubators and accelerators.
Tag: technology
Checklist: the importance of knowing your target audience
Our helpful target audience checklist will help you plan how you can target potential customers with relevant messages that cut through.
Fashion Tech: London Fashion Week 2016 embraces AI, VR, AR and IoT
This year’s London Fashion Week was overrun with exciting Fashion Tech. We take a look at some of the most creative and exciting innovations this year.
How to use PR in marketing and sales
PR, marketing, and sales. They may all be very distinct channels for communicating with your target audience, but there’s a lot more overlap than you think.
What is a PR campaign?
Many smart businesses have a hard time pinning down just what public relations is. Let’s bust 5 common PR campaign myths in this blog post.
Events roundup, summer 2016
We’ve been lucky enough to help out with some great events this summer, and we have some more coming up too. Read all about it in this blog post.
Rio 2016: a multichannel Olympics
We carried out some research on how UK fans kept up to date with the Rio 2016 Olympics. Here’s what we found out…
The most effective channel for driving business growth
Businesses should be using all channels together, as part of a fully integrated business comms strategy if they want to impact on the ‘bottom line’.
TechEast launches to accelerate economic growth in East Anglia
A new initiative – TechEast – has launched to support tech firms in East Anglia, with an aim to create 5,000 new tech jobs by 2020.
HealthTech: innovation changing healthcare
We’re not as healthy as we should be, but luckily HealthTech can help. Here are a handful of innovations that help us look after ourselves.