The Anatomy Of A Digital News Story
What is it that makes a digital news story so different from its print cousin? We explore what’s different about writing for online.
B2B vs B2C PR: What’s the difference?
Ever wondered what the difference between B2B and B2C PR is? Answer: it’s all about the target audience. Keep reading to find out more.
Luminous CEO, Kirsty Jarvis, featured in Lady Boss Blogger
Our CEO and founder, Kirsty Jarvis, chatted to Lady Boss Blogger all about her inspiration for Luminous PR, and how she stays motivated.
Newsjacking: the what, why, & how
Want to know how to make the most of trending news topic for your business? Check out our blog post on newsjacking; what it is, and why to try it.
Checklist: the importance of knowing your target audience
Our helpful target audience checklist will help you plan how you can target potential customers with relevant messages that cut through.
How to use PR in marketing and sales
PR, marketing, and sales. They may all be very distinct channels for communicating with your target audience, but there’s a lot more overlap than you think.
What is a PR campaign?
What is a PR campaign? We reflect on the real value of public relations and bust five common misconceptions about public relations and PR campaigns.
How to use your case studies to illuminate your brand
What are media-friendly case studies? And how do they differ from client testimonials? Find out how to write a case study that will work for your business.
Debunking the Top Five PR Myths
There are many myths and misconceptions about PR. Here we debunk the Top 5 and tell you how it really is.
