It’s not Christmas until the John Lewis advert has been on telly. While this traditional retailer may be most-talked-about, other brands are not far behind.
18 Dec 2017
Our favourite Christmas marketing campaigns 2017
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Tag: Tech pr
13 Dec 2017
How to measure the success of a PR campaign
Measuring the success of a PR campaign can seem like a fine art. Traditional circulation figures are important, but so are social media shares.
08 Dec 2017
The Luminous List | December 2017
We may only be a week into December, but we are well and truly in the Christmas spirit here at Luminous PR. However, it’s not time to wind down quite yet…
14 Nov 2017
Luminous CEO, Kirsty, is judging this year’s Sync the City!
Luminous PR’s CEO, Kirsty Javis, is acting as a judge at this year’s Sync the City. Now in its fourth year, the 54-hour startup competition is back!
09 Nov 2017
How to pick a tech PR agency
Looking for a new tech PR agency, or simply looking to take the public relations plunge for the first time? Read our guide to picking a PR agency.
30 Oct 2017
These social media horror stories will give you nightmares
Less than 29% of businesses have social media guidelines in place. These social media horror stories will give you nightmares.
26 Oct 2017
Your brand health check
Is your brand feeling a little under the weather? Try our brand health check to keep your comms in peak physical fitness.
12 Oct 2017
Is social media bad for business?
Is social media bad for business? While we think it’s the best thing since sliced bread, it seems not everyone would agree.
09 Oct 2017
Virtual reality vs augmented reality: what’s the difference between VR and AR?
VR vs AR: What’s the difference? Our gadget writer, Emma Marshall, takes a look at the pros and cons of both types of tech.
02 Oct 2017
Enjoy your stay: how hotel technology is enhancing the guest experience
Techn is impacting all areas of our lives, including the way we travel. Our transport writer, Alexandra, takes a look at the experience of hotel technology.