We’ve previously explored how – and why – to do thought leadership in a Luminous blog. This time we’re focussing on how to use thought leadership to increase brand awareness, along with how to make the published articles work hard for you. Just to recap, here’s our definition of what Thought Leadership should be all about: […]
Why is PR important for attracting investment? The UK has always punched above its weight when it comes to tech investment. According to the 2019 Tech Nation Report, UK businesses received £6.3bn in venture capital investment in 2018: more than any other European country. Of course, a lot can change in a year. Data from […]
Thought leadership PR is one of the most effective ways to get your B2B brand in front of its target audience. Here are some tools to help you get started.
The right award win can help you stand out from competitors, and boost staff morale. Here’s how to write a business award entries for tech companies.
Wondering what a tech PR career is like? Or planning to run some tech PR for your startup? Here are our tips on how to become an expert in tech PR.
Whether 2017 was a success, or it could have been better, there are loads of ways you refresh your brand’s comms this year without spending a penny.
Is a business blog really that important when it comes to marketing your tech business? And where are you even supposed to start? Read our guide…
Looking for a new tech PR agency, or simply looking to take the public relations plunge for the first time? Read our guide to picking a PR agency.
Whether you’re a tech startup or a global innovation corporate, not even the most cutting-edge tech companies can afford to rest on their laurels.
Is your brand feeling a little under the weather? Try our brand health check to keep your comms in peak physical fitness.