Tag: pr tips

27 Apr 2020

How to use thought leadership to increase brand awareness

We’ve previously explored how – and why – to do thought leadership in a Luminous blog. This time we’re focussing on how to use thought leadership to increase brand awareness, along with how to make the published articles work hard for you. Just to recap, here’s our definition of what Thought Leadership should be all about:  […]

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11 Mar 2020
Man holding magazine article about investment and photo of Richard Branson

How to use PR to attract investors to your business

Why is PR important for attracting investment? The UK has always punched above its weight when it comes to tech investment. According to the 2019 Tech Nation Report, UK businesses received £6.3bn in venture capital investment in 2018: more than any other European country. Of course, a lot can change in a year. Data from […]

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05 Apr 2019
illustration of rocket, business startup concept

How to do thought leadership PR

Thought leadership PR is one of the most effective ways to get your B2B brand in front of its target audience. Here are some tools to help you get started.

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09 Nov 2017
tech PR agency meeting

How to pick a tech PR agency

Looking for a new tech PR agency, or simply looking to take the public relations plunge for the first time? Read our guide to picking a PR agency.

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