We’ve previously explored how – and why – to do thought leadership in a Luminous blog. This time we’re focussing on how to use thought leadership to increase brand awareness, along […]
27
Apr
2020
Tag: pr tips
11
Mar
2020
How to use PR to attract investors to your business
Why is PR important for attracting investment? The UK has always punched above its weight when it comes to tech investment. According to the 2019 Tech Nation Report, UK businesses […]
05
Apr
2019
How to do thought leadership PR
Thought leadership PR is one of the most effective ways to get your B2B brand in front of its target audience. Here are some tools to help you get started.
11
Jan
2019
Checklist: How to write business award entries for tech companies
The right award win can help you stand out from competitors, and boost staff morale. Here’s how to write a business award entries for tech companies.
26
Apr
2018
How to become an expert in tech public relations
Wondering what a tech PR career is like? Or planning to run some tech PR for your startup? Here are our tips on how to become an expert in tech PR.
24
Jan
2018
New year, new brand: refreshing your comms for 2018
Whether 2017 was a success, or it could have been better, there are loads of ways you refresh your brand’s comms this year without spending a penny.
20
Nov
2017
How to start a business blog
Is a business blog really that important when it comes to marketing your tech business? And where are you even supposed to start? Read our guide…
09
Nov
2017
How to pick a tech PR agency
Looking for a new tech PR agency, or simply looking to take the public relations plunge for the first time? Read our guide to picking a PR agency.
06
Nov
2017
Getting started: PR and marketing guide for tech companies
Whether you’re a tech startup or a global innovation corporate, not even the most cutting-edge tech companies can afford to rest on their laurels.
26
Oct
2017
Your brand health check
Is your brand feeling a little under the weather? Try our brand health check to keep your comms in peak physical fitness.