It’s not Christmas until the John Lewis advert has been on telly. While this traditional retailer may be most-talked-about, other brands are not far behind.
Measuring the success of a PR campaign can seem like a fine art. Traditional circulation figures are important, but so are social media shares.
We may only be a week into December, but we are well and truly in the Christmas spirit here at Luminous PR. However, it’s not time to wind down quite yet…
This month, we’ve been pondering over iOS updates and having a great time at the Travel Technology Show. Read more in this month’s Luminous List.
Is a business blog really that important when it comes to marketing your tech business? And where are you even supposed to start? Read our guide…
According to the CMI, content marketing can generate more sales, save your business money, and create more customer loyalty. Here’s how to do it yourself.
Whether you’re a tech startup or a global innovation corporate, not even the most cutting-edge tech companies can afford to rest on their laurels.
Less than 29% of businesses have social media guidelines in place. These social media horror stories will give you nightmares.
Is your brand feeling a little under the weather? Try our brand health check to keep your comms in peak physical fitness.
Is social media bad for business? While we think it’s the best thing since sliced bread, it seems not everyone would agree.