What is a PR funnel? This article explains how PR fits into classic marketing and sales funnels, helping businesses to achieve their goals.
This article outlines the fundamentals for a great communications strategy for successfully announcing the launch of a new business.
Our article aims to help your business understand how to approach creating meaningful thought leadership, helping you to become a thought leader in your industry.
After 30 years of training people for media interviews David Josephs, Senior Advisor at Luminous PR, shares his seven top media interview tips for businesses.
In today’s current climate, positive social media can bring us closer together. Here are our top tips as to how brands can use their social media positively.
Our crisis communications team have answered some crisis-related FAQs and put together some top tips on how to navigate your communications journey.
Optimise your posts and increase your brand exposure with our best practice tips on how to use Instagram to boost your business.
Read how a symbol became one of the most powerful tools in social media. Our article includes hashtag tips and best practice advice.
AR marketing and advertising hold a greater market share than gaming and entertainment. Here’s how brands can use it, and why.
Thought leadership PR is one of the most effective ways to get your B2B brand in front of its target audience. Here are some tools to help you get started.