What is a PR Funnel?
What is a PR funnel? This article explains how PR fits into classic marketing and sales funnels, helping businesses to achieve their goals.
How To Successfully Announce The Launch Of A New Business
This article outlines the fundamentals for a great communications strategy for successfully announcing the launch of a new business.
How to become a thought leader in your industry
Our article aims to help your business understand how to approach creating meaningful thought leadership, helping you to become a thought leader in your industry.
30 years of media interview training for businesses: we reveal our 7 top tips
After 30 years of training people for media interviews David Josephs, Senior Advisor at Luminous PR, shares his seven top media interview tips for businesses.
Using positive social media during uncertain times
In today’s current climate, positive social media can bring us closer together. Here are our top tips as to how brands can use their social media positively.
Navigating the crisis communications minefield
Our crisis communications team have answered some crisis-related FAQs and put together some top tips on how to navigate your communications journey.
How to use Instagram to boost your Business
Optimise your posts and increase your brand exposure with our best practice tips on how to use Instagram to boost your business.
The Power of the Hashtag in Social Media
Read how a symbol became one of the most powerful tools in social media. Our article includes hashtag tips and best practice advice.
AR marketing: how to use augmented reality in tech PR
AR marketing and advertising hold a greater market share than gaming and entertainment. Here’s how brands can use it, and why.
How to do thought leadership PR
Thought leadership PR is one of the most effective ways to get your B2B brand in front of its target audience. Here are some tools to help you get started.
