We’ve previously explored how – and why – to do thought leadership in a Luminous blog. This time we’re focussing on how to use thought leadership to increase brand awareness, along with how to make the published articles work hard for you. Just to recap, here’s our definition of what Thought Leadership should be all about: […]
Time to adjust: getting used to remote working For the last three years, almost 75% of the Luminous team has been remote at any one time. Embracing this ‘agile agency’ model means we’re never hindered by location, and we can work with amazing, PR professionals that work all over the country, and across the world. […]
Every day, we cross paths with some seriously cool tech companies, some of which have received game-changing amounts of funding. And yet, we’re often faced with the same question: is it worth announcing funding news to the media? Many startups see funding as an everyday occurrence: it’s part of the startup to scaleup lifecycle. While […]
Thought leadership PR is one of the most effective ways to get your B2B brand in front of its target audience. Here are some tools to help you get started.
Influencer marketing may be a hot topic right now, but some businesses still feel apprehensive. How do you choose influencers for your business? Read more…
A Tech PR agency is only as strong as the amazing team that work there. Get to know our social media manager and Instagram lover, Yasmin Gray.
The Luminous PR team is a curious bunch – they’re always learning. Here are their PR and marketing New Year’s Resolutions for 2019.
Want to learn more about the team working on your comms campaigns from Luminous PR? Get to know David, our digital marketing manager.
Thunderclap, the popular crowdspeaking platform has closed amid changes to the way social media platforms use data. Our marketing manager, David, explores.
We’re proud to be the UK agency supporter of the inaugural Comms Week London. Our senior PR account manager, Alexandra North, is a panellist at the event.