We’ve previously explored how – and why – to do thought leadership in a Luminous blog. This time we’re focussing on how to use thought leadership to increase brand awareness, along with how to make the published articles work hard for you. Just to recap, here’s our definition of what Thought Leadership should be all about: […]
In today’s current climate, positive social media – the tool that so often divided us in pre-Covid-19 days – is what is most likely to bring us closer together. As we sit isolated in our homes in our ‘lockdown bubbles’ juggling full time jobs with homeschooling or caregiving, we want to feel connected to […]
Every day, we cross paths with some seriously cool tech companies, some of which have received game-changing amounts of funding. And yet, we’re often faced with the same question: is it worth announcing funding news to the media? Many startups see funding as an everyday occurrence: it’s part of the startup to scaleup lifecycle. While […]
We’re proud to be the UK agency supporter of the inaugural Comms Week London. Our senior PR account manager, Alexandra North, is a panellist at the event.
Do you remember PEE from your high school English lessons? In this blog post, we answer the question: What is Point Evidence Explain?
This month, we’re looking forward to celebrating the Chinese New Year and rewatching Super Bowl ads. Keep reading the Luminous List to find out more!
Regular blogging can increase your site traffic, improve SEO, and grow your social media community. Here’s how to create a blog schedule.
Whether 2017 was a success, or it could have been better, there are loads of ways you refresh your brand’s comms this year without spending a penny.
Is a business blog really that important when it comes to marketing your tech business? And where are you even supposed to start? Read our guide…
According to the CMI, content marketing can generate more sales, save your business money, and create more customer loyalty. Here’s how to do it yourself.