We’ve previously explored how – and why – to do thought leadership in a Luminous blog. This time we’re focussing on how to use thought leadership to increase brand awareness, along with how to make the published articles work hard for you. Just to recap, here’s our definition of what Thought Leadership should be all about: […]
Tag: Comms
Using positive social media during uncertain times
In today’s current climate, positive social media – the tool that so often divided us in pre-Covid-19 days – is what is most likely to bring us closer together. As we sit isolated in our homes in our ‘lockdown bubbles’ juggling full time jobs with homeschooling or caregiving, we want to feel connected to […]
Four reasons businesses should announce funding news to the media
Every day, we cross paths with some seriously cool tech companies, some of which have received game-changing amounts of funding. And yet, we’re often faced with the same question: is it worth announcing funding news to the media? Many startups see funding as an everyday occurrence: it’s part of the startup to scaleup lifecycle. While […]
We’re supporting the first ever Comms Week London!
We’re proud to be the UK agency supporter of the inaugural Comms Week London. Our senior PR account manager, Alexandra North, is a panellist at the event.
Point, evidence, explain: why you should PEE on your comms
Do you remember PEE from your high school English lessons? In this blog post, we answer the question: What is Point Evidence Explain?
The Luminous List | February 2018
This month, we’re looking forward to celebrating the Chinese New Year and rewatching Super Bowl ads. Keep reading the Luminous List to find out more!
How to create a blog schedule
Regular blogging can increase your site traffic, improve SEO, and grow your social media community. Here’s how to create a blog schedule.
New year, new brand: refreshing your comms for 2018
Whether 2017 was a success, or it could have been better, there are loads of ways you refresh your brand’s comms this year without spending a penny.
How to start a business blog
Is a business blog really that important when it comes to marketing your tech business? And where are you even supposed to start? Read our guide…
An introduction to content marketing
According to the CMI, content marketing can generate more sales, save your business money, and create more customer loyalty. Here’s how to do it yourself.