Tag: Brand

27 Apr 2020

How to use thought leadership to increase brand awareness

We’ve previously explored how – and why – to do thought leadership in a Luminous blog. This time we’re focussing on how to use thought leadership to increase brand awareness, along with how to make the published articles work hard for you. Just to recap, here’s our definition of what Thought Leadership should be all about:  […]

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20 Apr 2020

Using positive social media during uncertain times

In today’s current climate, positive social media – the tool that so often divided us in pre-Covid-19 days – is what is most likely to bring us closer together.   As we sit isolated in our homes in our ‘lockdown bubbles’ juggling full time jobs with homeschooling or caregiving, we want to feel connected to […]

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13 Dec 2019

How to use Instagram to boost your Business

According to Instagram’s business homepage there are more than a billion active Instagram accounts every month, 80% of accounts follow a business on Instagram and more than 500 million accounts use Instagram stories every day. Impressive stats indeed! But Instagram isn’t just a way of following your favourite celebrity or keeping up with the latest […]

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23 Mar 2018
Snowdrop spring image with Luminous List title

The Luminous List | March 2018

This month, the Luminous PR team is talking about the first ever DevEast conference, the Beast from the East, Giggle Week, and Cambridge Analytica.

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