We’ve previously explored how – and why – to do thought leadership in a Luminous blog. This time we’re focussing on how to use thought leadership to increase brand awareness, along with how to make the published articles work hard for you. Just to recap, here’s our definition of what Thought Leadership should be all about: […]
In today’s current climate, positive social media – the tool that so often divided us in pre-Covid-19 days – is what is most likely to bring us closer together. As we sit isolated in our homes in our ‘lockdown bubbles’ juggling full time jobs with homeschooling or caregiving, we want to feel connected to […]
According to Instagram’s business homepage there are more than a billion active Instagram accounts every month, 80% of accounts follow a business on Instagram and more than 500 million accounts use Instagram stories every day. Impressive stats indeed! But Instagram isn’t just a way of following your favourite celebrity or keeping up with the latest […]
This month, the Luminous PR team is talking about the first ever DevEast conference, the Beast from the East, Giggle Week, and Cambridge Analytica.
Regular blogging can increase your site traffic, improve SEO, and grow your social media community. Here’s how to create a blog schedule.
It’s not Christmas until the John Lewis advert has been on telly. While this traditional retailer may be most-talked-about, other brands are not far behind.
Less than 29% of businesses have social media guidelines in place. These social media horror stories will give you nightmares.
We take a deeper look at how m-commerce is shaking up retail. From mobile chatbots to the instore experiences, shopping as we know is changing!
Off on your holidays this summer? Check our guide to the top five travel tech gadgets you need to make your vacation even better.
What are media-friendly case studies? And how do they differ from client testimonials? Find out how to write a case study that will work for your business.