It’s not Christmas until the John Lewis advert has been on telly. While this traditional retailer may be most-talked-about, other brands are not far behind.
Measuring the success of a PR campaign can seem like a fine art. Traditional circulation figures are important, but so are social media shares.
PR pros Here at Luminous PR, we love to share our wisdom. In order to provide genuinely helpful advice, we researched the most frequently asked and unanswered questions surrounding PR campaigns. From the plain and simple ‘What is a PR campaign’, to the deep details of how, where, and when to use them. We’ve compiled […]
Many smart businesses have a hard time pinning down just what public relations is. Let’s bust 5 common PR campaign myths in this blog post.
Ready to launch? When you’ve got a new product or service, you want as many people as possible to know about it. You have your marketing and advertising strategy down, but don’t underestimate the importance of a strong PR launch, too. Done properly, PR can get your product in the media, and in front of the […]
Want to learn more about the team who are working on your comms campaigns from Luminous? Get to know David, our digital marketing manager, in this blog…
We have not one, but two pieces of great coverage in Entrepreneur and Investor Magazine! Check out the Q&A with our CEO Kirsty, and her startup PR tips.
Thunderclap, the popular crowdspeaking platform has closed amid changes to the way social media platforms use data. Our marketing manager, David, explores.
Even the best tech PR agency is only as strong as its team members! This month, we’re getting to know Luminous PR’s content manager, Melissa.
Even the best PR agency is only as strong as the people who work there. We’re lifting the lid on the Luminous PR team. This month: account manager, Lindsay!