It’s not Christmas until the John Lewis advert has been on telly. While this traditional retailer may be most-talked-about, other brands are not far behind.
Measuring the success of a PR campaign can seem like a fine art. Traditional circulation figures are important, but so are social media shares.
PR pros Here at Luminous PR, we love to share our wisdom. In order to provide genuinely helpful advice, we researched the most frequently asked and unanswered questions surrounding PR campaigns. From the plain and simple ‘What is a PR campaign’, to the deep details of how, where, and when to use them. We’ve compiled […]
Many smart businesses have a hard time pinning down just what public relations is. Let’s bust 5 common PR campaign myths in this blog post.
Ready to launch? When you’ve got a new product or service, you want as many people as possible to know about it. You have your marketing and advertising strategy down, but don’t underestimate the importance of a strong PR launch, too. Done properly, PR can get your product in the media, and in front of the […]
Here’s one of the questions we hear the most: what is tech PR? We explain what it means, as well as taking a detailed look at the disciplines it covers.
The Luminous PR team love a gossip. TIn this month’s Luminous List, we’re talking about GDPR, the Royal Wedding, and the Tech Nation Report.
Wondering what a tech PR career is like? Or planning to run some tech PR for your startup? Here are our tips on how to become an expert in tech PR.
This month, the Luminous PR team is talking about the first ever DevEast conference, the Beast from the East, Giggle Week, and Cambridge Analytica.