It’s not Christmas until the John Lewis advert has been on telly. While this traditional retailer may be most-talked-about, other brands are not far behind.
Measuring the success of a PR campaign can seem like a fine art. Traditional circulation figures are important, but so are social media shares.
PR pros Here at Luminous PR, we love to share our wisdom. In order to provide genuinely helpful advice, we researched the most frequently asked and unanswered questions surrounding PR campaigns. From the plain and simple ‘What is a PR campaign’, to the deep details of how, where, and when to use them. We’ve compiled […]
Many smart businesses have a hard time pinning down just what public relations is. Let’s bust 5 common PR campaign myths in this blog post.
Ready to launch? When you’ve got a new product or service, you want as many people as possible to know about it. You have your marketing and advertising strategy down, but don’t underestimate the importance of a strong PR launch, too. Done properly, PR can get your product in the media, and in front of the […]
Even the best PR agency is only as strong as the people who work there. We’re lifting the lid on the Luminous PR team. This month: account manager, Lindsay!
Too much of a good thing After a few too many sweaty train journeys and stuffy meeting rooms, we can’t help but feel quietly pleased things have cooled off a bit. That said, we’re still deadset on stringing out the summery vibes well into Autumn — just you watch us. The heat may have gone […]
Confused by Tech PR jargon? Check out our handy explanation for the most common PR definitions you’ll need to know when working with an agency!
We’re proud to partner with WAYRA UK: the tech accelerator arm of Spanish telecoms giant, Telefonica. We’ll be providing PR advice to WAYRA UK members.
Last week, we headed to Unbound London 2018. As one of Europe’s biggest tech conferences, it certainly didn’t disappoint. Keep reading for more.