Thought leadership
Our thought leadership services turns your team’s knowledge and expertise into content that builds trust and credibility around your brand.
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Our approach to thought leadership
We specialise in defining and communicating the thought leadership that sits within your team and using it to demonstrate why your audiences should engage with your brand. Much of this expertise comes from our journalistic background, giving us an instinctive understanding of what will resonate with the media and the audiences that matter most.
Thought leadership services
We’ll work with your team of experts to uncover insight, expertise and opinion that can be shaped into credible thought leadership.
PR & media relations
We create sharp, credible insights that journalists want to use. That means they’re well-researched, on-message and aligned to the news agenda.
Media training
We prepare your spokespeople for media engagements with appropriate levels of media training, and we’ll be there every step of the way, supporting your team as they develop and grow their thought leadership profiles.
Content writing
We believe in producing thought-provoking, unique content, written by a human, that addresses real business challenges, provides valuable insight and offers tangible solutions.
Founder branding
We work with founders to turn their experience, opinions and insights into thought leadership content that appeals to journalists and positions them as a credible voice in their sector.
LinkedIn profile management
Our LinkedIn profile management service is designed to build your profile as a thought leader through consistent, on-brand content that supports PR activity and reinforces your team’s expertise.
Award writing
Thought leaders are award winning. We’ll help you achieve the third-party recognition that you and your team deserve by turning your expertise and achievement into standout award entries.
What you can expect from working with us
Our industry knowledge is superb
We will understand what sets your insight and thought leadership apart quickly. That knowledge ensures we prepare content that resonates with your target audiences and aligns with their challenges and priorities.
We’re expert storytellers
We transform your insight into compelling thought leadership content and campaigns that appeal to journalists. We know this because many of us (just over a third of the team) used to be journalists before joining Luminous.
We’ll help you find the right tone of voice
We work closely with you and your colleagues to develop a tone of voice that supports credible thought leadership, ensuring all profile-building activity has consistency, personality and resonance.
We’ll identify the right channels
We identify the most effective platforms for your thought leadership, whether that’s traditional top-tier media, specialist trade press or social media, we’ll make sure your insight reaches the right audiences.
Give us a call on +44 (0) 20 3858 7107
or email hello@luminouspr.com
FAQs
Don’t worry, that’s exactly where we can help! We’ll uncover the insight already inside your business and shape it into clear, credible thought leadership.
Not necessarily. Thought leadership is about expertise and perspective. We’ll create opportunities for coverage by aligning your insight to the wider news and industry agenda.
As much or as little as you like. We handle the heavy lifting, while working closely with you to ensure everything sounds authentic and on brand.
Let's talk
Give us a call on +44 (0) 20 3858 7107
or email hello@luminouspr.com
Are you looking to turn your team into thought leaders? We’d love to hear from you. Drop us a line below, and we’ll be in touch!
- Insider knowledge of media and technology trends
- B2B and B2C tech PR experience
- Specialise in helping international companies break into UK media
- Results-driven agency, delivers proven ROI
- Self-confessed tech geeks
- Consider us part of the team
