PR for AI search (GEO)
We’ll build your online presence through PR so your site gets noticed by AI search platforms like ChatGPT, Gemini, Perplexity and Claude.
Our PR campaigns target publications and communities to secure valuable links and coverage, all designed to hit your GEO (generative engine optimisation) objectives.
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Our approach
There’s no website on earth that will consistently rank at the top of Google AI Mode or ChatGPT that isn’t mentioned by third-party websites or social media platforms.
As a result, we’ll deliver a strategy to get people talking about your brand. The more you have to say on your own website, and the more you’re talked about, the more you’ll get cited in generative AI search tools.
PR for AI search services
AI visibility audits
We’ll audit your presence in AI answers so you can see where you’re being cited and where you’re losing visibility. We’ll audit your backlinks the same way, showing where your site stands against the competition and finding areas for quick wins and long-term success.
AI-friendly content writing
Regular blogging and content creation will help you to get cited by generative AI search tools. Our SEO experts work hand-in-hand with our PR team to create content that not only tells a compelling story but is also easily understood by AI search tools. By optimising your website’s content and structure we make sure that your brand’s message is easy for LLMs to find and cite.
Keyword research and mapping
We’ll find out what people are searching on Google when they’re looking for the products and services your business offers. Once we’ve found these keywords, we’ll map them against your existing web pages. This tells us where your site is already aligned with what your target audience is looking for, where content needs improving and where there are clear gaps.
Competitor research and benchmarking
We’ll check out what your competitors are up to, seeing where they are outperforming you and where there is room to compete. We might even uncover a thing or two that we can learn about their strategy and tactics.
Digital PR
Relevant, high-quality coverage is essential for helping AI search tools rank and cite you, which is why our PR campaigns are built to secure you valuable links and coverage. We reach out to the media, including national news outlets and niche publications in your industry, to introduce your brand and pitch your story.
Thought leadership
We’ll position your team as thought leaders, transforming their insights into compelling content and campaigns that will appeal to journalists, including media news coverage that’s syndicated on YouTube, which is an important source for AI search.
Social and community content
We’ll help your team write for LinkedIn, Reddit, YouTube and other social platforms, spreading the conversation about your brand beyond the press and onto platforms that matter for AI search.
Brand authority
AI tools recommend the brands they find repeatedly across trusted sources. By positioning your brand as a reputable source of information, we can attract organic, valuable backlinks and mentions that reflect positively on your brand.
Brand mentions
In generative AI search, even mentions that aren’t linked matter a lot for success. Large Language Models (LLMs) read what’s written about your brand across the web, so a mention in a news article or forum thread still shapes whether you’re recommended, even without a link. The same goes for the structured sources AI tools lean on heavily, from Wikipedia and review platforms to industry directories, which is why we make sure the coverage we secure is reflected there too.
FAQs
When people talk about AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation), they’re essentially talking about AI search tools like ChatGPT, which are built on LLMs (large language models). It’s still a fairly new discipline, so new that not everyone agrees on what to call it! We tend to say AI search because it’s clear and easy to understand.
Absolutely!
Your coverage feeds the sources AI models rely on when deciding which brands to mention.
To help create such coverage, we use proven PR techniques like press releases, case studies, thought leadership articles, product launches and interviews. These methods help raise your brand’s visibility and credibility, making it more likely that other websites will mention and link to you. The same coverage feeds the sources AI models rely on when deciding which brands to mention. Even mentions that aren’t linked are noticed by AI search tools.
No, as the platforms choose what to cite, no one can guarantee AI citations. While our work greatly increases your chances of getting cited, the nature of AI search means no one can guarantee anything beyond delivering a strategy that will grow your citations over time. Our approach is to build your brand by sharing your story and creating high-quality content. This gives you the best chance of earning more citations.
GEO visibility increases as AI search models draw on the coverage you accumulate. Building brand coverage takes time and it usually takes a few months to start to see consistent results. The wait is worth it though, because the benefits can be significant and long-lasting.
Let's talk
Give us a call on +44 (0) 20 3858 7107
or email hello@luminouspr.com
Looking to boost generative AI search citations? We’d love to hear from you. Drop us a line below, and we’ll be in touch!
- Insider knowledge of media and technology trends
- B2B and B2C tech PR experience
- Specialise in helping international companies break into UK media
- Results-driven agency, delivers proven ROI
- Self-confessed tech geeks
- Consider us part of the team
