Media tracking
Our media tracking service means you’ll never miss the stories that mention your brand or your competitors.
We’ll give you the data and intelligence you need to track campaign ROI and understand how your brand is performing, so you always know what to do next to make sure you’re being seen in the right places, by the people who matter.
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Our approach
We’re a PR and marketing agency, so we do more than just monitor your share of voice. We take a strategic approach, analysing your results so you know how your communications are doing and what you need to do next to improve.
Our services
We’re here to help you track and interpret the success of your marketing and PR campaigns.
Media monitoring
We monitor coverage across online news, magazines and other digital publications, alongside broadcast and social media.
Share of of voice tracking
We track your share of voice so you can see how visible your brand is in the media and how that changes over time.
Competitor analysis
By monitoring your key competitors we can give you a clear view of how your coverage compares, benchmarking your performance while giving you insights into their tactics and messaging.
Campaign tracking
We can set up monitoring around a specific period or activity, so you have all that collected data to analyse at the end of the month or campaign.
Reporting
With each report, we provide meaningful analysis presented using clear graphs that help to uncover trends. Our team will also supply their take with a helpful executive summary.
Strategic insight
Depending on what the data is showing us, we also give advice on what can be changed, what we can improve and what you need to do next.
FAQs
As an experienced PR team, our service is much more strategic and insightful than what you’re probably used to. We don’t just want to monitor your performance, we aim to boost it.
The value comes from how we’re able to interpret what we’re seeing, making suggestions on how you can improve what you’re doing to make sure your campaigns cut through and your brand gets talked about.
We’re also able to offer solutions to negative coverage and mentions more readily than a traditional media monitoring provider, as we offer everything from PR & media relations to crisis communications management.
For normal media, we can go back as far as a year but we can’t do this for social media. Social media monitoring works like setting up a net; we can catch the mentions from the moment it is set up.
Yes! We can go global, covering multiple languages. Just let us know what you need.
Some brands make the mistake of trying to track absolutely everything and that can often be much more than they need. Our team will be able to advise you on what we think is appropriate, working with your budget to make sure that your monitoring is meaningful and meets your objectives.
Let's talk
Give us a call on +44 (0) 20 3858 7107
or email hello@luminouspr.com
Want to know how your campaigns are performing? We’d love to hear from you. Drop us a line below, and we’ll be in touch!
- Insider knowledge of media and technology trends
- B2B and B2C tech PR experience
- Specialise in helping international companies break into UK media
- Results-driven agency, delivers proven ROI
- Self-confessed tech geeks
- Consider us part of the team
