Marketing audit and strategy
Looking to refresh your marketing strategy?
Our marketing audits will help your business make better marketing decisions and get people talking about your brand. We’ll help you to define your objectives and then create a strategy to help deliver them.
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Our approach
We design our marketing audits to help you understand what’s working, what’s not and where improvements can be made.
All our recommendations are backed by our years of experience delivering successful marketing and communications strategies that smash our clients’ goals.
Our services
As marketing experts, we take a holistic view to make sure that all your marketing is pushing your target audience through a funnel towards becoming a loyal customer. As PR experts, we’ll also make sure that your messages are resonating and telling a consistent story to help build your brand.
Performance review
We’ll look at how your marketing is doing right now, including your website, social media, email and advertising. We’ll also review your analytics as well as your sales and marketing collateral. Once we’ve got the full picture, we’ll give you an honest opinion on what we think about your messaging and brand positioning.
SEO review
We’ll perform an SEO review, looking at where you’re ranking in Google while also finding out what might be holding you back. We’ll examine everything from your technical performance to your backlink profile so that we know exactly how to strengthen your ranking signals and bring you to the top of search and AI answer engines.
Keyword research and mapping
We’ll find out what people are searching on Google when they’re looking for the products and services your business offers. Once we’ve found these keywords, we’ll map them against your existing web pages. This tells us where your site is already aligned with what your target audience is looking for, where content needs improving and where there are clear gaps.
Competitor research and benchmarking
We’ll check out what your competitors are up to, seeing where they are outperforming you and where there is room to compete. We might even uncover a thing or two that we can learn about their strategy and tactics.
Marketing strategy
By combining our experience with the numbers, we’ll create a meaningful strategy that’s led by your business goals. Our strategies clearly explain where the biggest opportunities lie, suggesting which channels and tactics are most likely to deliver results.
Priority action list
Once we’ve completed our marketing audit and presented you with a strategy, you’ll see a clear list of priority actions for us to focus on. This turns the audit into something practical, so we know exactly what to do and where to begin.
FAQs
When companies already have marketing in place it often makes audits much easier, because there is already a clear body of data and insight to review and learn from.
We specialise in reviewing and refining current plans to really give your marketing a boost. We’re experts in PR as well as marketing buffs, so we’ll take a look at your whole brand to see if anything’s missing or needs tweaking to help you see the best results.
Keyword research is the first step towards upgrading your service pages, creating a content strategy and building successful Google Ads pay-per-click (PPC) campaigns. It can also help give us clues about what your customers are interested in, informing everything from content creation to social media strategy.
The value of a good marketing strategy comes from helping you focus your resources so that your efforts are delivering a clear return on investment.
It helps you understand how to more effectively reach your customers and persuade them of the benefits of your offering, but it also helps you make decisions about where to invest, what to improve and what to prioritise first.
Marketing audits, and the strategies they produce, also give you a clear understanding of what you’re up against, revealing the size of the market, uncovering consumer trends and potentially suggesting new product or service lines.
In short, marketing strategies deliver insights that will help to shape your brand for the better.
A comprehensive marketing strategy can take a few weeks to create. This will include time for us to gather and analyse all the information we can get our hands on, before we start to pull together the strategy. After that, we can get cracking on delivery.
Let's talk
Give us a call on +44 (0) 20 3858 7107
or email hello@luminouspr.com
Need some help with your marketing strategy? We’d love to hear from you. Drop us a line below, and we’ll be in touch!
- Insider knowledge of media and technology trends
- B2B and B2C tech PR experience
- Specialise in helping international companies break into UK media
- Results-driven agency, delivers proven ROI
- Self-confessed tech geeks
- Consider us part of the team
