Launch PR for new apps, businesses, products or services
Launching a new app, business, product or service? We can help.
You only get one chance to launch something, so you need a PR agency that you can rely on to develop an awesome communications strategy and then deliver it with razor-sharp precision.
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Our approach
We don’t believe being a successful founder is about being an influencer or shouting the loudest.
Effective founder branding starts with understanding exactly what the business needs to achieve immediately as well as longer term, and then using your voice to shape narratives that align with your goals.
Our launch PR services
As an expert launch PR agency, we’ll deliver results that will help you shine bright from the start.
App launch PR
Our app launch PR campaigns are designed to drive downloads while massively increasing the visibility of your brand. Whether you want to test the market locally or scale up to a global campaign, we will help you convert your target audience into regular app users.
Business launch PR
Helping tech startups and scale-ups launch to the world is our specialism. We’ll develop launch narratives and campaigns that will appeal to journalists, influencers, customers and investors.
Product launch PR
Our product launch PR campaigns will highlight what’s unique about your new product and how it solves a specific problem, to make sure that it really stands out to your target audience. We’re technology-focused, so we’re able to use our relationships with tech journalists to get your story in front of the right people.
Service launch PR
We’ll make sure that your innovative new service gets the attention it deserves with a media launch campaign that attracts attention and generates leads. We specialise in B2B launches, often helping to explain how complex service offerings can benefit your target clients.
What you can expect from working with us
We are expert storytellers
We’ll develop launch narratives and campaigns that will appeal to journalists, whether your brand is well known or not. We know how to tackle this because many of us used to be journalists before joining Luminous.
We're flexible
Plans will change and demand an immediate reaction. We understood this. We will be your partner in the truest sense of the word. You’ll come to regard us as an extension to your team.
We’ll attract the right attention
Our work will ensure your brand recognition grows rapidly and sustainably.
We’re in it for the long haul
Our clients will testify that we are the extended members of their team that they can’t live without.
Give us a call on +44 (0) 20 3858 7107
or email hello@luminouspr.com
CASE STUDY
From launch to acquisition in just 12 months
We worked with Zurich-based meepl to launch their business and dramatically raise brand awareness amongst retailers and ecommerce brands in the UK.
FAQs
We can jump on things quickly if needed, but ideally, we need time to get to know your business and build your strategy before we start pitching to journalists. A successful launch campaign takes time. Our advice is to always consider appointing your PR partner as early as possible before the actual launch of your app, business, product or service.
Whether an app, business, product or service launch, we will get to grips with your proposition rapidly. From there, we’ll help you to shape your story and build a clear media plan to reach your target audience.
Before any interviews, we’ll fully prepare you on all the likely questions that will come your way. You’ll feel supremely confident with Luminous by your side.
We have helped businesses launch in new countries many times! We’ll develop a localised PR strategy tailored to your chosen market and help you to build a relationship with the right media outlets. We have teams in the UK, US and PR partners across the EMEA region.
Let's talk
Give us a call on +44 (0) 20 3858 7107
or email hello@luminouspr.com
Let’s discuss making your launch really take off. We’d love to help. Drop us a line, and we’ll be in touch!
- Insider knowledge of media and technology trends
- B2B and B2C tech PR experience
- Specialise in helping international companies break into UK media
- Results-driven agency, delivers proven ROI
- Self-confessed tech geeks
- Consider us part of the team
