Digital marketing

Our digital campaigns are designed to complement your PR efforts and optimise your brand’s reach. By synchronising PR, Pay-per-Click (PPC), Search Engine Optimisation (SEO) and social media, we create a unified strategy which amplifies key messages and achieves business goals.

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Our approach

We take a brand-focused approach

As PR experts, we understand the unique challenges that come with telling your brand's story. Our digital marketing services will support and amplify your PR campaigns, ensuring a cohesive and effective strategy.

We’re tech industry specialists

When you partner with us, you're not just getting a team of senior marketers – you're getting individuals who have a deep understanding of tech and the role it plays across various sectors . Plus we genuinely care and want to help your business succeed.

We’re writers and storytellers

Our team is a combination of ex-journalists, talented writers and communicators with decades of experience meaning we know how to tell your brand's story. Whether it’s attention-grabbing posts, easy-to-read web copy or an ad headline that makes people stop and think, we have a good track record of crafting messages that resonate with your target audience(s).

We’re experienced marketers

With our deep understanding of digital marketing strategies, we deliver targeted and tailored campaigns that generate maximum impact for your business. We're interested in the details and will review live campaigns so that we can tweak and optimise performance as they're running. That way, we can make sure we’re maximising your budget and delivering the best possible results.

Give us a call on +44 (0) 20 3858 7107
or email hello@luminouspr.com

Digital marketing services

We create targeted digital marketing campaigns to endorse PR activity and maximise your brand’s reach on Google and social media.

Search Engine Optimisation (SEO)

Every brand needs a website that can be found on Google as well as other search engines like Bing.

Our SEO experts work hand-in-hand with our PR team to create content that not only tells a compelling story but also ranks high in search engine results. By optimising your website’s content and structure, we ensure that your brand’s message is easily discoverable by potential customers.

Pay-Per-Click (PPC) advertising

PPC advertising is an effective way to quickly drive targeted traffic to your website and support your PR campaign objectives, allowing your brand to appear in front of your target audience, either at the top of Google or across social media.

Our team will design and manage PPC campaigns that align with your messaging and target the audience(s) most likely to engage with your brand.

Social media strategy

Social media platforms are excellent tools for amplifying your PR campaigns to build lasting connections with your audience.

Every time you post, you have the opportunity to introduce someone new to your brand. The more engagement and shares you receive, the further your brand will travel.

Our experts will create a strategy for your team to execute to reinforce your PR messaging, expand your reach, and foster brand loyalty. We’ll check in regularly to give feedback, making sure that you’re on track for achieving your goals.

FAQs

What is the difference between marketing and PR?

While PR and marketing have different focuses, they play integral roles in a comprehensive communication strategy. PR handles the reputation, builds relationships, and shapes public perception of a brand. Marketing, on the other hand, directly promotes products or services to target customers by identifying their needs and preferences. Both can greatly enhance a brand’s visibility, credibility, and customer engagement.

How long does it take to see results from digital marketing?

It really depends on the tactics you’re using. Paid advertising often delivers quick conversions, whereas SEO and social media can take weeks or even months to see the results translate into sales, especially if it’s a B2B campaign. It’ll be worth the wait; it’s important to remember that marketing is often a long-term investment that requires patience and consistent effort.

What roles does content play in digital marketing?

SEO hinges on your content. More content means more keywords, and this will boost your visibility on search engine results, attracting more traffic. Engaging content encourages visitors to spend more time on your website, reducing bounce rates and signalling your site’s value to search engines. Awesome content can earn backlinks, enhancing your site’s authority (and rankings!). Regular content creation also fuels your social media presence, giving you yet another way to promote your brand and engage your target audience.

What social media channels can you help with?

We’re able to create a strategy and manage PPC campaigns, for LinkedIn, X (formerly Twitter) and Facebook.

Need help with a Snapchat, Pinterest or TikTok campaign? No problem, we can advise on a strategy that will compliment your brand and help you cut through to your target audience(s).

Let's talk

Give us a call on +44 (0) 20 3858 7107
or email hello@luminouspr.com

Looking for digital marketing support? Let us help you get your brand in front of the right audience(s).

Insider knowledge of media and technology trends
B2B and B2C tech PR experience
Specialise in helping international companies break into UK media
Results-driven agency, delivers proven ROI
Self-confessed tech geeks
Consider us part of the team