30 Aug 2017
PR coverage: Luminous featured in Planet tech news

Luminous PR in Planet Tech News: Comms guide for tech startups

Need advice on launching a comms campaign for your tech startup?

Look no further! We’ve teamed up with Planet Tech News to create this complete guide to launching a comms campaign for your tech startup.

With a new startup launching every 20 minutes, the marketplace is saturated with innovative new tech companies. A great idea is no longer enough. For a business to succeed, it needs a stellar reputation, a steady flow of customers, and a strong brand.

Here’s a sneak peek from the article:

“A brand’s website is its biggest opportunities to showcase itself – so it’s important to get it right!

“A good website is simple but effective: the copy should be well written, free of jargon and concise. A good starting point is to think about how to explain your business to an outsider who may have never heard of you before. Adding FAQs, imagery or explainer videos are valuable tools to help explain complicated or niche offerings. Adding a team page, about us section, or even a photo gallery gives you a chance to show your personality and stand out from the crowd.”
Want to read more? Head over to Planet Tech News to see the article in full.