TECH PR BLOG

07 Sep 2017
The Luminous List | Tech, Gadgets, Media

The Luminous List | September 2017

Thanks¬†for all the feedback on our first Luminous List last month! Since you all liked it so much, we’re going to make it a regular feature. ūüėä

This month, we’ve been fawning over sexy new tech, clever social media campaigns, and the return of our favourite seasonal beverage. Of course, there’s a couple of things that’ve been getting our goat, too. Keep reading for the full Luminous List!

 

Hot stuff 

Our new website! 

As you might have noticed, we’ve had a bit of a facelift. It was a big project, but we’re really chuffed with our shiny new logo, brand colours, and website. We can’t wait to get out there and do some networking so we have an excuse to use our new business cards!

We’d like to take the opportunity to say a big THANK YOU to everyone that helped us make this happen – we really couldn’t have done it without you. Here’s to a new chapter in the Luminous story!

 

iPhone launch

Always shrouded in secrecy, Apple has sent out invitations to a mysterious launch event at their new Steve Jobs Theatre in Cupertino, California.

Though nobody’s sure exactly what will be announced, it’s suspected that Apple will launch their new iPhone 8, as well as the possibility of two more new handsets. We’ll also be keeping our eyes peeled for this predicted features:

  • Facial recognition¬†alternative to Touch ID
  • AR capabilities (to work with the new ARKit released with iOS 11)
  • Wireless charging
  • NFC
  • Enhanced water resistance
  • Upgraded storage and memory, possibly starting at 64GB and 3GB of RAM

Our upgrades can’t come soon enough!

 

Taylor Swift РLook What You Made Me Do  

If there’s one woman that knows how to create a social media storm, it’s T Swizzle. If her music career stops working out, she should consider a foray into comms.

In mid-August, Taylor Swift deleted everything off her social media accounts. A few days later, she posted a creepy video of a snake. It may not sound like much, but her fans – and everyone else – went wild for it. When Look What You Made Me Do hit Spotify on 24 August, it broke the record for the highest first-day streams of a single. The video – released the next day – gained 19 billion views on Vevo in 24 hours, making it the most viewed video in 24 hours ever.

Many have interpreted the snake imagery in the Look What You Made Me Do Video¬†to reflect Taylor’s ongoing feud with Kim Kardashian. Kim has since responded by blocking the use of the snake emoji on her social media platforms. It seems social media skills are essential if you’re to be a celebrity in 2017. We’re well-prepared if so!

via GIPHY

 

Access Sofie Smartwatch by Michael Kors 

While we love our smartwatches here at Luminous, we’ll be the first to admit that they can be a little bulky and nerdy. Luckily, Michael Kors has stepped up and created some sleeker options for the fashion conscious.

The new ¬†Sofie smartwatch from Michael Kors’ Access range is powered by Android, and features 512 MB of RAM and 5 GB of storage. It features a pedometer, Google Assistant, Google maps, and music player. It can sync to your Android phone, and connect to your social media. Oh, and it tells the time.

However, it doesn’t do everything. The watch features no NFC capabilities, and it can’t track your heartrate. Like many smartwatches, the Sofie also requires charging overnight.

Check out the full range of Access watches – including the Sofie – available from Michael Kors.

 

Cambridge’s new Bradfield Centre

Next time we’re in Cambridge (or Silicon Fen, as its been dubbed), we know where we’ll be heading. We’re dying to have a look around Cambridge’s newest tech hub – the Bradfield Centre.

Based on Cambridge Science Park, the Bradfield Centre is a ¬£15m development for tech businesses looking for a home. As well as the snazzy offices and hot-desking, there’s also a snazzy lecture theatre, event space, and cafe.

As big supporters of East Anglia’s tech scene, we love anything that can make life better for our local innovators. Didn’t know there was a tech scene in East Anglia? Check out the first monthly roundup of tech news from the East on UK Tech News.

john bradfield centre, cambridge

 

And finally… the Bad Stuff

Dodgy Pumpkin Spice Lattes 

Hello, autumn!

Starbucks officially launched its seasonal Pumpkin Spice Latte on 1 September, and the Luminous crew has wasted no time in drinking their fill. Social media manager, Yasmin, has already had about nine*. With their sweet, spicy taste and their super-cute social media campaign, Pumpkin Spice is truly the taste of Autumn.

However, we’ve had a few problems with baristas not knowing their spice. We’ve had lattes that were waaaay too orange, one that didn’t taste like anything, and even one barista that had never heard of a Pumpkin Spice Latte before.

Starbucks – sort it out!

(* this is a slight exaggeration)

 

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melissa