Jennifer Hood

Head of Editorial
BA(HONS) 

Jennifer Hood

Meet Jennifer

Having begun her career as a trade journalist back in 2008, Jennifer has been working with words ever since. 

Over the past 17 years, she’s moved between newsrooms, in-house marketing teams, and specialist PR agencies – all the while retaining her love of words and helping brands and business leaders figure out what they want to say, and how to say it well.

Now Head of Editorial at Luminous PR, her focus is on B2B tech, but the job is far from narrow. One day she may be writing about the complexities of cryptography or unpicking the finer points of global trade and finance, while the next, she’ll be pitching cocoa-free chocolate to the FT’s Commodities Correspondent or digging into the influencer strategy behind the Labubu plush craze. 

Regardless, she’ll find a hook that makes the story sing and knows exactly how to make it resonate with the right audience.

Connect with Jennifer on LinkedIn

Fun facts about Jennifer :

  • Jennifer studied Fashion Design at university.
  • Jennifer worked as a costume designer at a New York-based musical theatre camp where Steve Buscemi’s kid attended, with Seussical the Musical being her favorite show to work on.
  • Jennifer has swum with sharks, dolphins, and manta rays.

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We’re proud of our 5 star Google reviews

Rated 5 out of 5
“The media exposure we’ve gained through Luminous PR’s hard work has helped extend the reach of our communications strategy and positioned our brand well in a very competitive sector. We’re very happy to regard them as part of our team.”
Peter Ballard FOUNDER & EXECUTIVE DIRECTOR AT FOOLPROOF
"Luminous PR has been a real asset to us. Their knowledge of the media machine helps us to place our accomplishments in front of a global audience."
Neil GarnerCEO at Thyngs
"Our go-to-market strategy from Luminous incorporated PR, social media, creative design and event marketing. The integrated services brought our brand to life!"
Ines DjelassiCEO of Lodgeo
"What has impressed me the most about working with Luminous is the way they have taken the time to really get under the skin of our company to understand the culture, the ethos and our highly complex product. This has allowed us to raise our profile across all the social platforms and to help dominate the press and compete like never before but has allowed us to feel comfortable that they are still portraying our company culture."
David TrossellCEO of Bridgeworks
"Working with Luminous PR was a real pleasure. The Luminous team facilitated our conversations with high profile media, as well as dedicated and influential technology press, helping us to gain traction all the way to being acquired by Zalando."
Ferdinand MetzlerFashion Tech entrepreneur
"Luminous PR are an integral part our team and I would (and do!) recommend them to anyone. They have not only provided a thoroughly professional service, but they have embraced our business and become passionate advocates. As an early stage start-up, Luminous help us punch above our weight."
Matt OldhamFintech and Tech for good Entrepreneur
"We brought in Luminous PR to help spread the word about our start-up. We worked with them for a year and a half and found them to be a lovely and passionate bunch! We saw some great results which helped raise our profile here in the UK, and they taught us a lot about PR for our model of business."
Goboony
"It has been a pleasure working with Luminous PR who we brought on as partners on a four-month project basis. They were quick to onboard and get up to speed with the business, our spokespeople, and niche subject matter, and secured some great results in media that matters most to us.
Becca ParlbySidetrade
"In the time working together, the Luminous team helped us make significant headway in raising our profile. Our articles went live in tech-related publications and we also worked together to further our sector-based and local campaigns. They are a very knowledgeable and talented group of people who are able to extract valuable points of view from our experts and translate them into thought leadership pieces and a wider strategy. Also worthy of a mention - they’re lovely people to work with."
Jules ProtesaruFreestyle agency
"Luminous are always on hand, consistently delivering great work often on a tight deadline. Their knowledge and contacts in the tech pr landscape have proved invaluable, and they are a great team of people to work with!"
Bradford JordanVix Technology
"Brilliant personalised PR service. Took the time to understand us properly and set out the right strategy for our business. The team are highly skilled and great to work with. Strongly recommend!"
Chris MacleanOpen Energy Market
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Let’s discuss making your product or business launch really take off

Give us a call on
+44 (0) 20 3858 7107
or email hello@luminouspr.com

Give us a call on +44 (0) 20 3858 7107
or email hello@luminouspr.com

Or you can fill in the form below to start a conversation.

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