InsurTech PR
We help InsurTechs stand out from the crowd with PR results that drive business growth.
Whether you’re a tech startup or a global enterprise, we’ll help you craft a winning narrative that cuts through to your target audiences across traditional, niche and digital media.
Our experience covers virtually every insurance sector including life, health, motor, property, pet, travel, business and more.
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Our approach to InsurTech PR
In a crowded market often plagued by legacy systems, InsurTech disrupters are shaking up the insurance industry, improving risk modelling and delivering smarter services for businesses and consumers. To make sure your brilliant innovations get the spotlight they deserve, you need the right strategic partner.
Our approach is to create buzz around your business while securing coverage that appeals to journalists, influencers, customers and investors. Drawing on our expertise as technology specialists, we’ll work with your team of experts to help you to establish lasting credibility.
Our services
We offer a range of services to help build brand awareness for your business and your team of experts. From thought leadership pieces that raise the profiles of your C-Suite team, to media outreach that makes you stand out from your competitors, we craft compelling campaigns that will smash your business goals.
PR & media relations
Crisis communications management
Content writing
Digital marketing
PR event management
Influencer marketing
Link building
LinkedIn profile management
Media training
Award writing
What you can expect from working with us
We’re expert storytellers
Many of us used to be journalists before joining Luminous, so we understand how to shape InsurTech stories into compelling narratives that will cut through to your target audience.
We’re reliable
Our clients always see results. We’ll use our connections to ensure your story reaches the right editors, journalists and producers, while making sure no deadline is missed and every pitch is followed up.
We’re honest
If a story lacks a solid hook, we’ll tell you honestly so that you don’t waste your budget. We’ll then work with your team to craft a narrative that will have the impact you’re looking for.
We understand regulated markets
We understand the pressures of operating in a regulated market so we know how to build campaigns that are bold and newsworthy without creating unnecessary risk for your brand.
Give us a call on +44 (0) 20 3858 7107
or email hello@luminouspr.com
FAQs
PR campaigns are successful when clients are seeing tangible results from the media opportunities they’ve received.
To help you understand how a campaign is performing, we offer a tailored media tracking service so you can access the placements achieved across key target publications, monitor increases in brand awareness and website traffic, and evaluate engagement from your target customers, investors and other stakeholders.
While having a newsworthy story can certainly help, PR isn’t just about news. It’s about telling your brand’s story in a way that resonates with the audiences you need to influence such as insurers, brokers, investors or end customers.
It’s also about packaging up and amplifying the unique insights your team has so that you can be seen as a thought leader in your sector, from claims and underwriting to risk, fraud prevention, customer experience, pricing trends and industry regulation. We’re always able to find stories worth telling.
Aside from building brand awareness, InsurTech PR helps shape trust, which is everything in insurance.
Through consistent messaging and credible coverage, PR can influence how your brand is perceived by buyers, partners and the wider market, and help in sales conversations. It also positions your business as a trusted voice through thought leadership, expert commentary, interviews and case studies. When decision-makers trust your brand and can clearly see the outcomes you deliver they’re more likely to shortlist, recommend or buy from you.
Let's talk
Give us a call on +44 (0) 20 3858 7107
or email hello@luminouspr.com
Looking for strategic InsurTech PR support? We can help. Drop us a line and we’ll be in touch!
- Insider knowledge of media and technology trends
- B2B and B2C tech PR experience
- Specialise in helping international companies break into UK media
- Results-driven agency, delivers proven ROI
- Self-confessed tech geeks
- Consider us part of the team
