TECH PR BLOG

18 Jan 2018
Tech Awards 2018

Your guide to tech awards 2018

Do you want to be an award winner? 

As you put together your comms plans for the coming twelve months, now is the time to consider whether an accolade or award-win is just what your business needs to give it the edge on your competitors.

Full disclaimer: winning professional awards is not essential. Many – very successful – businesses, never receive any awards for their achievements. Not only that, but awards can be expensive to enter, with very time-consuming entry processes. So why bother? Well, there are a number of reasons.

Here’s the big one: research from the University of Western Ontario and Georgia Institute of Technology found that winners of high-quality business awards had 37% more sales growth and 44% higher stock return than their peers.

And that’s not the only reason. An award win can also increase brand recognition, assist recruitment and HR, gain PR exposure, provide a good source of blog and social media content, and provide your business with recognition as an authority.

Of course, with the potential time and expense associated with winning awards, you want to make sure the awards you’re entering are targeted and appropriate. Not just so you have the best chance of winning, but so your business can reap the maximum benefits of any win or shortlisting. To help, we’ve compiled this guide to tech awards – all of which are still open for entries in 2018.

 

Campaign Tech Awards 2018 

When: Not yet announced
Deadline: 5 February 2018
Fees: £475 + VAT

You’ll have to move fast if you want to apply for this one! Now in its second year, the awards are designed to celebrate those innovating or using technology in the marketing, advertising, and media industries. There are a number of different categories, but opportunities include awards for tech innovators in AI, AR/VR, tech for good, and experiential technology, as well as PR, marketing, and social media agencies.

Apply here!

 

Northern Tech Awards 

When: 22 March 2018
Deadline: 23 February 2018

Held in beautiful Edinburgh on 22 March, the Northern Tech Awards honour the top businesses in the North (including Scotland). At the high-profile awards ceremony, judges will reveal the league table of the 100 fastest-growing tech companies in the North. Out of the top 50, judges will also pick six they consider deserving of special recognition, including a Young Entrepreneur award, Tech for Good award, and an International Success award.

Apply here!

 

Wales Technology Awards 

When: 3 May 2018
Deadline: 23 February 2018

The clue’s in the name with this one: these awards celebrate the very best in Welsh technology businesses. Sponsored by online price comparison giant, Go Compare, the awards will be held on 3 May, at Cardiff’s City Hall. Last year’s awards attracted over 370 guests, with successful finalists from Cardiff University’s National Software Academy, DevOpsGuys, and Wales Interactive. Categories include Innovative Product of the Year, International Impact Award, and Best Tech Workplace Award.

Apply here! 

 

IT Europa Awards 

When: 19 April 2018
Deadline: 23 February 2018

Now in its tenth year, the IT Europa Awards recognise excellence in IT and telecoms firms across Europe. This year’s awards will be held at the Royal Garden Hotel, London, on 19 April. ‘IT’ is, of course, an incredibly broad sector, so there are a number of more specific categories. Just a few include awards to honour SMEs, cybersecurity providers, data storage, AI, and SaaS.

Apply here! 

 

UK Tech Awards 

When: 1 November 2018
Deadline: 8 June 2018

Held at the Park Plaza Hotel in London on Thursday 1 November 2018, the UK Tech Awards “celebrates success, rewards achievement and raises the profile of the
UK tech community.” Categories include awards for tech journalists, tech deals, innovation, growth, and tech innovation. The awards are supported by a number of leaders in the technology and business spaces: sponsors include Just Eat, Barclays, PWC, and Silicon Valley Bank. As well as those big names, the awards are often attended by a number of investors and business advisors, making it the perfect opportunity to network and showcase your tech brand.

Apply here! 

 

Learning Technologies Awards 

When: November 2018
Deadline: Not yet announced
Fees: £160

The Learning Technologies Awards celebrate excellence in “learning technologies and e-learning worldwide.” That includes things like educational apps, online learning platforms, learning games, and educational VR simulations. This year’s applications aren’t open yet, so we only have limited details at the moment. However, with past celebrity hosts including comics Katherine Ryan and Sara Pascoe, it looks set to be a fun evening!

Awards open in early March!

 

British Legal Tech Awards 

When: November 2018
Deadline: Not yet announced
Fees: £325 + VAT

The British Legal Tech Awards “acknowledge and reward excellence in Legal Technology and IT Security within the UK and European Legal Sectors.” Hosted in the fancy Plaisterers’ Hall, London, the Legal Tech Awards are open to law firms using innovative tech, as well as IT and digital solutions providers working in the legal sector. Again, we only have limited details as the awards are not yet open, but last year’s host was funny-man, Marcus Brigstock, which we think is a good sign.

Register your interest and you’ll be notified when the awards open!

 

Unfortunately, picking which tech awards to apply for is the easy bit. When it comes to writing your application, remember to use lots of evidence to back up your claim. Numbers and measurable KPIs are good but don’t forget to add some colour using detailed case studies, too. Treat it like a job application: the website should make it clear what the judges are looking for. You just need to make it clear to the judges that you have what they’re looking for.

And if you get stuck, feel free to get in touch. Say hello on Twitter, or send us a note to hello@luminouspr.com. Good luck!

melissa