Getting to know Luminous PR: Melissa Taylor, content manager
Even the very best PR agency is only as strong as the people who work there. We’re lifting the lid on Luminous so you can get to know the bright sparks who could be working on your campaigns, day in, day out. This month, we’re spending some time with Luminous’s first official employee: our content manager, Melissa.
Who are you? And what is your role at Luminous?
I’ve been with Luminous PR for almost three years now. I joined the company as a junior account executive, and I’m now content manager. Almost all of my time is spent writing, which I absolutely love. I write articles, email newsletters, and press releases for our clients, as well as blog posts and other marketing content for Luminous. I also do some account management, which involves making sure our clients are well looked after.
In between doing all that, I help our CEO – Kirsty – by managing our company culture project. As Luminous grows, we want to make sure the vibe at the company lines up with our values and vision.
What is your Luminous Superpower?
My Luminous superpower is a laser-focus for words… That sounds lame, but it’s very important! When you’re trying to demonstrate that your client is an innovative thought leader, an article littered with typos and mistakes isn’t going to help.
What made you get into PR?
I’ve always been a total bookworm; even when I was a child, I was never far from a book. This love of reading developed into a love of words in general, and I studied English Literature at the University of East Anglia in Norwich. After graduating, I decided to put that love of words to good use and ended up as a copywriter for an insurance broker. After toying with the idea of becoming a journalist, I settled on a career in PR.
What is your favourite PR campaign and why?
To support the news of its recent ban on animal testing, Dove produced a great video for social media. In it, conscious consumers and a PETA spokesperson discuss Dove’s decision to go cruelty-free.
We don’t test on animals and are certified cruelty-free by PETA. We hope that this will inspire others in the industry to become certified cruelty-free brands, too ? Real beauty is cruelty-free. #Dove #RealBeauty #CrueltyFree #BeautyWithoutBunnies pic.twitter.com/E3FKxPZGiy
— Dove Canada (@DoveCanada) October 19, 2018
Like many global brands, Dove isn’t perfect – they still use a lot of palm oil in their products, and there’s still some question about the brand’s operation in China, which requires animal testing by law. However, it’s encouraging to see a brand as large as Dove take a step closer to becoming totally cruelty-free. Dove products are stocked everywhere too, so it makes it easier for consumers to make an ethical choice. Previously, I would never have bought Dove products but I am much more likely to now – proof that their PR team has done something right!
What is your go-to social media platform?
Probably Twitter. I love that it encourages storytelling, but the character limit means you have to take care and be creative with your words. The best example I’ve seen is Adam Ellis’s Dead David stories – they’re absolutely terrifying. I don’t tweet as much as I should, though. Perhaps that could be a resolution for 2019?
Since Storify is closing, I compiled all the Dear David tweets into a Wakelet story for easy reading: https://t.co/53gIKfwr9M
— Adam Ellis (@moby_dickhead) May 16, 2018
Do you have a favourite piece of technology? Why?
Although there is something nice about reading a real-life, paper book, I am a big fan of my Kindle. Because it’s so light, I can bring it with me wherever I go so I read a lot more. I also love that I can be reading any book in just a couple of minutes. I’m trying to use the library more to save money, but it’s just not as convenient.
What does your ideal weekend look like?
A lazy morning reading in bed, followed by yoga and breakfast with my partner. A dinner party with friends, featuring lots of prosecco, board games, and retro music. My perfect Sunday is a walk in the beautiful Norfolk countryside, before watching hours of Netflix with my housemate.
If you could have a theme song for your life, what would it be?
Probably Dancing in the Dark by Bruce Springsteen – it always makes me feel happy.
And finally, tea or coffee?
A cup of Yorkshire Tea with soya milk is the perfect way to start the day!