Getting started: PR and marketing guide for tech companies
Where to start?
Whether you’re a tech startup or a global innovation corporate, not even the most cutting-edge tech companies can afford to rest on their laurels.
While we hate to be negative, it’s widely acknowledged that only 50% of tech startups survive their first five years of business. Even once you make the five-year mark, that doesn’t mean you’re out of the woods. With a record 80 new companies created every hour in 2016, the business marketplace is saturated with talent. Plus, it’s always possible for a young business to usurp a more established brand.
Luckily, there are things you can do to help ensure your business thrives, not flops.
We shared some of our simple – yet most effective – marketing and PR tips with our friends at Cocoon Networks.
