07 Jul 2017
Facebook For Small Businesses: How To Make Your Page Stand Out - Image

Facebook For Small Businesses: How To Make Your Page Stand Out

Social media is one of the best ways to build brand awareness for a business (aside from PR), yet many brands struggle to grain traction on Facebook. Our tips will help you to get the basics right so that your page will stand out from your competition.


10 Tips For Small Businesses That Will Make Your Facebook Business Page Stand Out


ONE. Make your profile picture & cover photo amazing.

Your profile picture & cover photo are the first things people see when they land on your page. If people aren’t excited by your brand visually they won’t bother to start to look into the content!

Make sure you use your logo (or a close representation) for your profile picture for people to identify your brand. It’s also really important that your image size is correct, otherwise it might look pixellated or cut off. If you’re not sure what size image to use, check out Hubspot’s Bookmarkable Guide to Social Media Image Sizes.

Your cover photo is at the top of your page and it’s quite big (equal to the banner on a website). Make sure your cover photo is representative of your brand and fun and engaging to keep people on your page. If you’re feeling really creative, you can even upload a video to really grab your audience’s attention! For more info on how to do this, check out Social Media Examiner’s useful blog on How to Use Facebook Cover Videos: Inspiration for Marketers.


TWO. Add a call to action button.

Your business page is just another shop window that might lead to a new customer, so you need a call to action! Facebook allows you to add a page ‘button’ in the top right of your page. This will give a visitor the option to:

  • Make a booking with you
  • Contact you
  • Learn more about your business
  • Shop with you
  • Download your app or play your game

Make sure you have a call to action on your page!


THREE. Fill in your ‘about’ section.

The about section is where people can learn about what you offer, and you can tell your unique brand story. Be clear, friendly and approachable and bear in mind your audience! Facebook is a social platform that many people use for fun, so avoid using business jargon.

Also, when setting up your business page, there are several categories you can pick from. Make sure you choose the right industry so that your target audience can find you (don’t worry if your page is already set up you can always go in and change this later).


FOUR. Pin posts.

A pinned post will always stay at the top of your Facebook page (until you un-pin it or find something new!). You want to keep this as your best achievement or the latest piece of coverage.

What’s the one post you want to make sure a potential customer doesn’t miss? Pin it! Great pins show people exactly why they should be using your business (like news coverage!).


FIVE. Make your posts relevant and useful for your target audience.

Have you ever noticed the posts that go viral (other than videos of cats or people failing) are relatable and/or helpful? Take the whole ‘Tasty’ group – simple, short, easy to follow video recipes and now each video is watched by millions. Because their content is useful, people will share it.

Give the people what they want, and they will share it (bringing greater exposure for your business)!


SIX. Know when to post and how often.

As a general rule, the best time to be posting on your business account has been shown to be between 1-4pm. With most people active and engaged during these hours. Keeping your posts between this time can help gain the most coverage, reaching the most people. Posting outside of these hours may result in your post getting lost and less engagement.

Having said that, all rules are meant to be broken! Once you’ve built up a good number of followers, we do recommend doing a small test internally. Post at a range of times and keep track of engagement and interaction results. Each industry is slightly different so spend a little time figuring out the time that works best for you.

All social networks are different when it comes to the amount of content you want to be pushing. With Facebook, you want to be posting less often than Instagram or Twitter (1-3 times a day at the most).

Also, make sure to keep on top of your page. Don’t let your it go stale and lose traction. Constant upkeep and relationship building is key.


SEVEN. Keep it visual.

If people don’t find your posts visually interesting they won’t go any further. Worse, Facebook’s algorithms will show your posts less often. Don’t lose customers through lack of imagery!

Stats show that visual posts (including images and video) have 94% more views and 65% more engagement. If you don’t have photoshop, don’t panic! Check out Our Top 5 Comms Resources For Hands-On Marketers – it suggests our favourite free and easy to use tools to help create professional looking images in minutes.


EIGHT. Be quick to respond.

A business Facebook page is for your customers. Make sure you keep a keen eye on any customer interaction and be quick to respond. Whether replying to a private message or responding to a comment, each customer matters. Start to build relationships with customers and build positive reviews.

Facebook shows the average time it takes a business to respond to customers. Keep an eye on your time to make sure you’re above your competitors.


NINE. Join relevant groups.

Facebook has so much more behind the scenes that we often miss, including industry specific groups that help you engage with your target audience.

Use the search bar to find relevant groups. Join relevant groups and post your content (always linking back to your own site.) Interact with other posts in the group to build relationships and become part of the community.


TEN. Encourage comments.

Facebook’s whizzy algorithms favour posts with lots of comments (more so than likes!). Therefore, if a post has a lot of comments, it will reach more people organically.

You can encourage more people to comment on your posts by asking questions, running competitions or encouraging your followers to tag their friends.


We recommend taking your time and gradually building up your social community. It takes time to grow a loyal customer base but when done correctly can bring huge benefits for your business.


Would you like Luminous to help write your B2B social media strategy? Get in touch, or connect with the team on Twitter, Facebook, or LinkedIn.