30 Aug 2016

Events roundup, summer 2016

Luminous PR: busy as always 

It’s been a long, hot, Luminous summer, but we haven’t let the heat slow us down. LPR HQ has been buzzing as we’ve got involved on some really exciting events over the last few months.

Here’s a quick round up of what we’ve been up to, plus a sneak peak of something exciting coming up in the Autumn. We can’t wait to share it with you!


Thyngs Partner Preview Event 

Over the last couple of months, we’ve been working with Thyngs: a new consumer IOT startup based in Norwich. Their proposition is a really exciting one. They can help any, everyday object become connectable and interactive, just through the application of one of their special stickers. By using technology such as beacon, QR, and NFC, they’re a really smart option for organisations looking to explore new communications channels.

Their event, in early August, was an opportunity to showcase their technology and use cases to an audience of partners and friends to the business. Held at WhiteSpace in Norwich, we saw a connectable wedding dress, rubber duck, t shirts, and a charity bucket that you can tap to donate.

As well as the opportunity to get up close and personal with some clever tech, the highlight of the evening for us was the very clever interactive cocktail making organised by Thyngs.

Simply by tapping the label on the jam jar cocktail maker with your smartphone, it revealed a recipe and instructions for three delicious cocktails. We were quite partial to the gin fizz, but don’t tell anybody!

Thyngs have some really exciting partnerships coming up with the likes of established charities and organisations across the Eastern region. Watch this space!


Knowledge Transfer Network Event 

Later in August, WhiteSpace also played host to a lunch event with the Knowledge Transfer Network.

Luminous CEO, Kirsty, stepped in to intro the event, and shared her thoughts on why she thinks Norwich and the East are such important tech clusters. After that, we heard exciting talks from KTN members Dan Licari, Matt Sansam, and John Danvers on how to grow digital businesses, and how to attract funding that supports that growth.

The afternoon was incredibly insightful – the KTN speakers clearly know their stuff. One of the most interesting things we learned at the event was that for every £1 invested in digital businesses, over £7 is contributed back into the economy. Clearly, the value of digital businesses is great for everyone – not just their founders and employees. We also learned that only 1.8% of all deals achieve funding. It seems it not just as simply as ‘seeking funding’. To achieve it, startups need to be able to show that they’re ready for it. and that they’ll utilise it in the best ways possible.

After the event, we also had the chance to network with some of the exciting digital companies that attended. We look forward to being part of more interesting and valuable events such as this one in the future.


Sync the City 

We are pleased to announce that Luminous PR will be sponsoring this year’s Sync the City event in Norwich. Happening 17-19 November, at the King Centre, Sync the City is a 54 hour event where developers, entrepreneurs, marketers, and students get together to build and launch a startup.

Judging the competition this year is Jacyn Heavens: serial entrepreneur, and founder and CEO of cloud-based POS business, Epos Now. He’s a man that knows a thing or two about launching a startup. Jacyn launched Epos Now in 2011 with his own money. He still has 100% ownership, and 200 employees across the UK and US.

Last year, some really impressive startup ideas came out of Sync The City. The judge’s winners were Everyday Spaces: a church hall booking system, which included a website that gathered the information of all churches in Norwich and a website widget that facilitated bookings for each church. The people’s choice winners were docdirect, with their plan to save the NHS £1900 per minute, by reducing the NHS’ use of agencies for locum doctors.

With a focus on solving real world problems relevant to the local community, we can’t wait to see what comes out of this year’s Sync The City event. Tickets include access to the Sync The City startup conference happening alongside the event, and save you a space at the after party. Click here to buy yours now!


We’ll be revealing more details about Sync The City and our involvement nearer the time. Keep your eyes peeled across our social media to get the lowdown.