E-commerce and RetailTech PR
The tech underpinning retail and online shopping is changing so fast it can be tough for innovators to get noticed (especially in such a competitive industry).
That’s where we come in. We create strategic campaigns for e-commerce and RetailTech companies, securing high-quality media coverage while building brand awareness.
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Our approach to E-commerce and RetailTech PR
Our approach is to build your team as trusted experts and thought leaders, crafting messages that will cut through to your target audience.
So whether you’ve launched an app that redefines the shopping experience, made e-commerce a whole lot safer with a cybersecurity breakthrough, introduced real-time discounting to reduce wastage or optimised the supply chain for retail partners, we’ll develop a strategy that attracts attention and delivers results.
Our services
If you are launching a new RetailTech solution, entering the e-commerce market or looking to raise brand awareness among merchants, our team of PR experts are ready to help. We specialise in creating tailored PR strategies that deliver results, helping you explain the benefits of your innovations to customers, while showcasing growth potential for investors.
PR & media relations
Crisis communications management
Content writing
Digital marketing
PR event management
Influencer marketing
Link building
LinkedIn profile management
Media training
Award writing
CASE STUDY
From launch to acquisition in just 12 months
We worked with Zurich-based meepl to launch their business and dramatically raise brand awareness amongst retailers and ecommerce brands in the UK.
What you can expect from working with us
We’re experienced
We’ve done this before. We’ve worked with everyone from global e-commerce leaders in consumer goods to small RetailTech disruptors wanting to shake up the system. You’ll be impressed with our results.
We’re connected
From broadcasters to trade publications, we’ve got connections with trusted retail and e-commerce journalists and influencers who can generate buzz and shape opinion around your brand.
Our team is your team
We integrate with your marketing team to ensure your PR strategy supports your commercial goals. We will work hand-in-hand with your experts to understand every detail about your business so that we can smash your goals.
We’ll attract the right people
Our work will support rapid growth of your customer base. We will help you harness earned media opportunities effectively, ensuring they are weaved into sales conversations and generate interest from your audiences.
Give us a call on +44 (0) 20 3858 7107
or email hello@luminouspr.com
FAQs
Yes! This is exactly why many retail and e-commerce innovators choose to partner with us. We are tech specialists, so we not only understand the tech, we know how to communicate the benefits in a way that’s straightforward, compelling and jargon-free.
It depends, but most businesses are pleasantly surprised by how quickly they see their first results. It can often be within a month.
Yes! In fact, it’s one of our specialities. We help international organisations break into their target countries (including the UK) and reach local audiences. We’ll develop a localised PR strategy tailored to your chosen market and help you build relationships with the right media outlets. Our teams are based in the UK, US and across the EMEA region.
Let's talk
Give us a call on +44 (0) 20 3858 7107
or email hello@luminouspr.com
Looking for strategic e-commerce and RetailTech PR support? We can help. Drop us a line and we’ll be in touch!
- Insider knowledge of media and technology trends
- B2B and B2C tech PR experience
- Specialise in helping international companies break into UK media
- Results-driven agency, delivers proven ROI
- Self-confessed tech geeks
- Consider us part of the team
