TECH PR BLOG

11 Jan 2019

Checklist: How to write business award entries for tech companies

Business award entries: art or science?

Who wouldn’t like to call themselves an award-winning tech business?

The benefits extend far beyond a badge to put on your website and a warm, fuzzy feeling. Award wins are a valuable PR tactic: not only do they promote your tech business to a wider audience, but they also let everyone know that you’re the best of the best. The right award can even help you stand out from competitors, increase staff morale, and help with recruitment. Of course, you have to win before you can start reaping the benefits.

If you’re working with a PR agency, they’ll be able to offer advice on how to write a business award entry that bowls over the judges. Some tech PR agencies will even offer to write it for you, but they may charge an additional fee for this.

If you don’t have a PR agency, that doesn’t mean you can’t enter – or even win – some cracking tech and B2B business awards. It just takes patience, planning, and a little industry know-how to steer you in the right direction.

Follow our handy checklist for writing business awards entries, and you won’t go far wrong…

 

Do your research 

Believe us when we say there are plenty of tech and business awards out there. You don’t need to force your business into an award or category that’s a poor fit. Not only are you less likely to win anyway, but if you do win the award will be less relevant and meaningful.

If you haven’t found an appropriate award yet, don’t stop looking – something will come along eventually. We explore the best tech awards in the UK in this blog from last year. You can find details of even more UK tech awards here.

 

Read the entry criteria and small print carefully 

Don’t waste resources entering awards if your business simply can’t win. It’s worth being aware of entry fees, too. You don’t want any nasty (or expensive) surprises once you’ve set your heart on entering.

 

Think about the awards entry like a job application 

Pay attention to the language used in the entry criteria. Reflect any terms used or points made back in the language of your entry. Make it really easy for the judges to see how your tech business is relevant to the award.

 

Provide plenty of supporting evidence 

If you’re allowed to talk about client projects, name drop. Backing up your claims with statistics and data will give weight to your application.

Of course, don’t be tempted to stretch the truth or embellish your application – you will get caught out.

 

Leave yourself enough time 

Writing awards entries always takes longer than you think. Leave yourself plenty of time, so you don’t end up rushing.

 

Be impeccably accurate 

Even though judges are unlikely to penalise you for a couple of typos, you want to make sure you’re communicating as clearly as possible and mistakes won’t help. Spell check and proofread your entry thoroughly. Better yet, get someone else to do it. Double check all details to ensure your entry is factually accurate too.

 

Don’t shy away from financial information 

If asked, be specific about funding raised. That includes the funding amount, the type of funding (Seed, crowdfunding, Series A, etc), and who the lead investors were. Being cagey or secretive about any of this information won’t do you any favours.

 

Explain your proposition clearly 

While you may think your tech is the simplest thing in the world, it might not be so clear to the judges. Play it safe, and assume whoever’s reading your entry has no knowledge of your business and what you do. Try to avoid complicated technical terms and jargon. Instead, focus on the problems that your business solves. For example, does it improve people’s lives, help businesses be more profitable, or increase customer satisfaction?

 

Don’t be too salesy 

Don’t just copy and paste material from your website or press releases into the entry form. It’s ok to be proud of your achievements, but coming across too arrogant won’t help your chances!

 

Still not sure where to start? We’re happy to help. Send us your questions on writing a business awards entry over on Twitter, Facebook, or LinkedIn.

melissa