The strategic imperative – Why your ‘Founder brand’ is crucial for business growth
Every startup founder needs to think about their own branding. If you’re building a business from the ground up, your ‘Founder Brand’ isn’t just a nice-to-have – it’s a strategic asset. It can open doors, build trust and move your business forward faster than any digital marketing campaign or press release. In the early days, […]
Thought leadership in the face of AI: Why originality should be the black watermelon of content creation (with examples)
AI is diluting online content, but this is creating an opportunity for original thought leadership. We make the case for crafting original, human-led content that wins over journalists and audiences. A stark contrast to the millions of common green-striped watermelons grown globally, the jet black Densuke is incredibly rare. With around just a hundred of […]
