Category: Startup PR

01 Jun 2017

Newsjacking: the what, why, & how

 Jack of all trades… We’ve taken on a couple of new clients recently that have asked us about newsjacking. They’ve heard scraps of info about it – mainly through social media – and they want to find out a bit more. Usually, they ask us what it is, and how and why they should be […]

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10 Aug 2016

When does a startup stop being a startup?

Here at Luminous PR, we’re lucky enough to work with tech businesses of all shapes and sizes – from budding startups to well-established brands. And like all good PRs, we don’t have favourites…  However, there has been a lot of discussion recently – a debate of sorts – in the Luminous office about startups. Specifically, when […]

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07 Jul 2016

You can’t rely on Tech PR alone

How communications strategy influences business growth It’s no secret that Jon Bon Jovi is the fantasy of many women (and men) across the globe. He’s sustained a successful career as the frontman of his legendary rock band for more than three decades. Not to mention he seems to get better looking each year. For that […]

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05 Jul 2016

Book review: The Startup Checklist

Bookmarks at the ready  While at London Tech Week last month, we picked up a copy of David S. Rose’s new book, The Startup Checklist.  There are loads of sources of advice out there for startups, so it can be difficult to know which you can trust. As an agency that prides itself on supporting […]

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08 Jun 2016

Luminous PR hit Brighton (AKA Silicon Beach)

So long, big smoke  There’s no better place to make the most of the great British summertime than by the seaside. That’s why the whole Luminous PR team are heading down to Brighton this weekend to soak up some sun, sea, and chips. It’s not a total jolly though. We’re heading to the south coast to […]

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18 May 2016

Is a coworking space right for your startup?

Teamwork makes the dream work We work with lots of businesses based in a coworking space, so we’re used to popping in and out of communal offices. Personally, we love the community spirit and energy that comes from several businesses working together in close proximity. However, for young startups, taking the plunge into a coworking […]

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