Category: Startup PR

01 Jun 2017

Newsjacking: the what, why, & how

 Jack of all trades… We’ve taken on a couple of new clients recently that have asked us about newsjacking. They’ve heard scraps of info about it – mainly through social media – and they want to find out a bit more. Usually, they ask us what it is, and how and why they should be […]

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15 May 2017
How to use PR and social media to max ROI on events

How PR and social media can maximise your ROI on events

Events: just the ticket So you’ve signed up to that incredibly influential industry event, or even decided to host your own. Now what? Having a strong profile at relevant events can be incredibly valuable, but clever use of PR and social media can help maximise the ROI of events even more. Here are our top […]

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10 Aug 2016

When does a startup stop being a startup?

Here at Luminous PR, we’re lucky enough to work with tech businesses of all shapes and sizes – from budding startups to well-established brands. And like all good PRs, we don’t have favourites…  However, there has been a lot of discussion recently – a debate of sorts – in the Luminous office about startups. Specifically, when […]

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19 Jul 2016

Launch Event Checklist: How to plan the perfect gathering

While Trudy and I were at the Guardian Small Business Showcase Awards a couple of weeks ago, it got us thinking: you really can’t beat a good launch event. The food and drink was delicious, the venue was lovely, and we got to meet and network with some really exciting small businesses. Everything went off […]

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07 Jul 2016

You can’t rely on Tech PR alone

How communications strategy influences business growth It’s no secret that Jon Bon Jovi is the fantasy of many women (and men) across the globe. He’s sustained a successful career as the frontman of his legendary rock band for more than three decades. Not to mention he seems to get better looking each year. For that […]

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05 Jul 2016

Book review: The Startup Checklist

Bookmarks at the ready  While at London Tech Week last month, we picked up a copy of David S. Rose’s new book, The Startup Checklist.  There are loads of sources of advice out there for startups, so it can be difficult to know which you can trust. As an agency that prides itself on supporting […]

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