Wondering what a tech PR career is like? Or planning to run some tech PR for your startup? Here are our tips on how to become an expert in tech PR.
Whether 2017 was a success, or it could have been better, there are loads of ways you refresh your brand’s comms this year without spending a penny.
Measuring the success of a PR campaign can seem like a fine art. Traditional circulation figures are important, but so are social media shares.
Looking for a new tech PR agency, or simply looking to take the public relations plunge for the first time? Read our guide to picking a PR agency.
When it comes to obtaining media coverage for your brand, is print or digital PR more successful? It all depends on your target audience. Keep reading…
Ever wondered what the difference between B2B and B2C PR is? Answer: it’s all about the target audience. Keep reading to find out more.
Experience may be vital, but even the best marketers would be nothing without their tools. Here are five of our favourite free comms tools and resources.
Want to know how to make the most of trending news topic for your business? Check out our blog post on newsjacking; what it is, and why to try it.
Here at Luminous PR, we know how important the relationship between agency and client is to the success of a PR campaign.
What’s the difference between PR and marketing? And does it even matter? One thing’s for sure, they work better together!