Ever wondered what the difference between B2B and B2C PR is? Answer: it’s all about the target audience. Keep reading to find out more.
Experience may be vital, but even the best marketers would be nothing without their tools. Here are five of our favourite free comms tools and resources.
Want to know how to make the most of trending news topic for your business? Check out our blog post on newsjacking; what it is, and why to try it.
Here at Luminous PR, we know how important the relationship between agency and client is to the success of a PR campaign.
What’s the difference between PR and marketing? And does it even matter? One thing’s for sure, they work better together!
What lessons can be learned from United Airline’s PR disaster? We take a look at how United’s comms team could have handled this incident better.
Ever wondered what it takes to create a killer PR campaign? Our experts answer your questions in this handy guide.
Tech PR alone isn’t enough. It must be a small part of a bigger strategy. Here are five integrated comms channels you’ve probably overlooked.
The value and integrity of the media is being threatened by this current influx of fake news. Here’s what it means for PR, and how we can arm against it.
Was 2016 the year of stale comms? Make a change this year, with our new year’s comms resolutions. Small changes yield big results!