Wondering what a tech PR career is like? Or planning to run some tech PR for your startup? Here are our tips on how to become an expert in tech PR.
26
Apr
2018
Category: PR
24
Jan
2018
New year, new brand: refreshing your comms for 2018
Whether 2017 was a success, or it could have been better, there are loads of ways you refresh your brand’s comms this year without spending a penny.
13
Dec
2017
How to measure the success of a PR campaign
Measuring the success of a PR campaign can seem like a fine art. Traditional circulation figures are important, but so are social media shares.
09
Nov
2017
How to pick a tech PR agency
Looking for a new tech PR agency, or simply looking to take the public relations plunge for the first time? Read our guide to picking a PR agency.
21
Jul
2017
Print Vs Digital PR: What’s best for your business?
When it comes to obtaining media coverage for your brand, is print or digital PR more successful? It all depends on your target audience. Keep reading…
22
Jun
2017
B2B vs B2C PR: What’s the difference?
Ever wondered what the difference between B2B and B2C PR is? Answer: it’s all about the target audience. Keep reading to find out more.
05
Jun
2017
Our top 5 comms resources for hands-on marketers
Experience may be vital, but even the best marketers would be nothing without their tools. Here are five of our favourite free comms tools and resources.
01
Jun
2017
Newsjacking: the what, why, & how
Want to know how to make the most of trending news topic for your business? Check out our blog post on newsjacking; what it is, and why to try it.
22
May
2017
5 Questions to ask your tech PR agency
Here at Luminous PR, we know how important the relationship between agency and client is to the success of a PR campaign.
05
May
2017
What’s the difference between PR and marketing?
What’s the difference between PR and marketing? And does it even matter? One thing’s for sure, they work better together!