Ever wondered what the difference between B2B and B2C PR is? Answer: it’s all about the target audience. Keep reading to find out more.
22 Jun 2017
B2B vs B2C PR: What’s the difference?
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Category: PR
05 Jun 2017
Our top 5 comms resources for hands-on marketers
Experience may be vital, but even the best marketers would be nothing without their tools. Here are five of our favourite free comms tools and resources.
01 Jun 2017
Newsjacking: the what, why, & how
Want to know how to make the most of trending news topic for your business? Check out our blog post on newsjacking; what it is, and why to try it.
22 May 2017
5 Questions to ask your tech PR agency
Here at Luminous PR, we know how important the relationship between agency and client is to the success of a PR campaign.
05 May 2017
What’s the difference between PR and marketing?
What’s the difference between PR and marketing? And does it even matter? One thing’s for sure, they work better together!
13 Apr 2017
Lessons learned from United Airline’s PR disaster
What lessons can be learned from United Airline’s PR disaster? We take a look at how United’s comms team could have handled this incident better.
13 Mar 2017
Running a killer PR campaign: your questions answered
Ever wondered what it takes to create a killer PR campaign? Our experts answer your questions in this handy guide.
06 Mar 2017
Five integrated comms channels you’ve probably overlooked
Tech PR alone isn’t enough. It must be a small part of a bigger strategy. Here are five integrated comms channels you’ve probably overlooked.
06 Feb 2017
What does fake news mean for PR?
The value and integrity of the media is being threatened by this current influx of fake news. Here’s what it means for PR, and how we can arm against it.
13 Jan 2017
New year’s comms resolutions: nail it in 2017
Was 2016 the year of stale comms? Make a change this year, with our new year’s comms resolutions. Small changes yield big results!