Finding talent is one of the biggest challenges for tech businesses. Here’s how you can use comms and PR for recruitment to maintain your talent pipeline.
There’s no ‘one size fits all approach’ to impactful branding. James Church of Robot Mascot explores the differences between a startup and scaleup brand.
Confused by Tech PR jargon? Check out our handy explanation for the most common PR definitions and terms you’ll need to know when working with an agency!
Here’s one of the questions we hear the most: what is tech PR? We explain what it means, as well as taking a detailed look at the disciplines it covers.
Wondering what a tech PR career is like? Or planning to run some tech PR for your startup? Here are our tips on how to become an expert in tech PR.
Whether 2017 was a success, or it could have been better, there are loads of ways you refresh your brand’s comms this year without spending a penny.
Measuring the success of a PR campaign can seem like a fine art. Traditional circulation figures are important, but so are social media shares.
Looking for a new tech PR agency, or simply looking to take the public relations plunge for the first time? Read our guide to picking a PR agency.
When it comes to obtaining media coverage for your brand, is print or digital PR more successful? It all depends on your target audience. Keep reading…
Ever wondered what the difference between B2B and B2C PR is? Answer: it’s all about the target audience. Keep reading to find out more.