We’ve previously explored how – and why – to do thought leadership in a Luminous blog. This time we’re focussing on how to use thought leadership to increase brand awareness, along with how to make the published articles work hard for you. Just to recap, here’s our definition of what Thought Leadership should be all about: […]
If you are a business that simply can’t hibernate until this blows over, and has no choice but to get out there and keep fighting, the good news is that there is still a lot you can be doing with little (or even zero) budget, to help with attracting sales and keeping up visibility with the outside world.
Staying visible in a global crisis The headlines speak for themselves: coronavirus poses a serious risk to the UK economy; businesses are already going into administration; and there are fears the pandemic could cause a global recession. It’s likely that the business world – like our home lives – will need to find ways to […]
Why is PR important for attracting investment? The UK has always punched above its weight when it comes to tech investment. According to the 2019 Tech Nation Report, UK businesses received £6.3bn in venture capital investment in 2018: more than any other European country. Of course, a lot can change in a year. Data from […]
Every day, we cross paths with some seriously cool tech companies, some of which have received game-changing amounts of funding. And yet, we’re often faced with the same question: is it worth announcing funding news to the media? Many startups see funding as an everyday occurrence: it’s part of the startup to scaleup lifecycle. While […]
Thought leadership PR is one of the most effective ways to get your B2B brand in front of its target audience. Here are some tools to help you get started.
Finding talent is one of the biggest challenges for tech businesses. Here’s how you can use comms and PR for recruitment to maintain your talent pipeline.
There’s no ‘one size fits all approach’ to impactful branding. James Church of Robot Mascot explores the differences between a startup and scaleup brand.
Confused by Tech PR jargon? Check out our handy explanation for the most common PR definitions and terms you’ll need to know when working with an agency!
Here’s one of the questions we hear the most: what is tech PR? We explain what it means, as well as taking a detailed look at the disciplines it covers.