Thought leadership PR is one of the most effective ways to get your B2B brand in front of its target audience. Here are some tools to help you get started.
05 Apr 2019
How to do thought leadership PR
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Category: PR
04 Mar 2019
PR for recruitment: Using the media to attract the best tech talent
Finding talent is one of the biggest challenges for tech businesses. Here’s how you can use comms and PR for recruitment to maintain your talent pipeline.
06 Nov 2018
Guest post: What’s the difference between a startup and scale up brand?
There’s no ‘one size fits all approach’ to impactful branding. James Church of Robot Mascot explores the differences between a startup and scaleup brand.
20 Aug 2018
The Luminous Dictionary: Key Tech PR Definitions
Confused by Tech PR jargon? Check out our handy explanation for the most common PR definitions and terms you’ll need to know when working with an agency!
28 Jun 2018
What is Tech PR?
Here’s one of the questions we hear the most: what is tech PR? We explain what it means, as well as taking a detailed look at the disciplines it covers.
26 Apr 2018
How to become an expert in tech public relations
Wondering what a tech PR career is like? Or planning to run some tech PR for your startup? Here are our tips on how to become an expert in tech PR.
24 Jan 2018
New year, new brand: refreshing your comms for 2018
Whether 2017 was a success, or it could have been better, there are loads of ways you refresh your brand’s comms this year without spending a penny.
13 Dec 2017
How to measure the success of a PR campaign
Measuring the success of a PR campaign can seem like a fine art. Traditional circulation figures are important, but so are social media shares.
09 Nov 2017
How to pick a tech PR agency
Looking for a new tech PR agency, or simply looking to take the public relations plunge for the first time? Read our guide to picking a PR agency.
21 Jul 2017
Print Vs Digital PR: What’s best for your business?
When it comes to obtaining media coverage for your brand, is print or digital PR more successful? It all depends on your target audience. Keep reading…