We’ve previously explored how – and why – to do thought leadership in a Luminous blog. This time we’re focussing on how to use thought leadership to increase brand awareness, along […]
27
Apr
2020
Category: PR
07
Apr
2020
Plan your lockdown PR activity – Free Q&A sessions to help you stay visible
If you are a business that simply can’t hibernate until this blows over, and has no choice but to get out there and keep fighting, the good news is that there is still a lot you can be doing with little (or even zero) budget, to help with attracting sales and keeping up visibility with the outside world.
20
Mar
2020
How to do comms to show business continuity
Staying visible in a global crisis The headlines speak for themselves: coronavirus poses a serious risk to the UK economy; businesses are already going into administration; and there are fears […]
11
Mar
2020
How to use PR to attract investors to your business
Why is PR important for attracting investment? The UK has always punched above its weight when it comes to tech investment. According to the 2019 Tech Nation Report, UK businesses […]
06
Mar
2020
Four reasons businesses should announce funding news to the media
Every day, we cross paths with some seriously cool tech companies, some of which have received game-changing amounts of funding. And yet, we’re often faced with the same question: is […]
05
Apr
2019
How to do thought leadership PR
Thought leadership PR is one of the most effective ways to get your B2B brand in front of its target audience. Here are some tools to help you get started.
04
Mar
2019
PR for recruitment: Using the media to attract the best tech talent
Finding talent is one of the biggest challenges for tech businesses. Here’s how you can use comms and PR for recruitment to maintain your talent pipeline.
06
Nov
2018
Guest post: What’s the difference between a startup and scale up brand?
There’s no ‘one size fits all approach’ to impactful branding. James Church of Robot Mascot explores the differences between a startup and scaleup brand.
20
Aug
2018
The Luminous Dictionary: Key Tech PR Definitions
Confused by Tech PR jargon? Check out our handy explanation for the most common PR definitions and terms you’ll need to know when working with an agency!
28
Jun
2018
What is Tech PR?
Here’s one of the questions we hear the most: what is tech PR? We explain what it means, as well as taking a detailed look at the disciplines it covers.