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Category: Launch

Testing and refining your brand name: Finding the perfect fit

An office desk full of computers and other items like coffee, headphones and phones.

This article explores the process of finding your brand name through testing & refining techniques with real-life examples as illustrations of this process.

Case study: From launch to acquisition in just 12 months

Avatar of a woman on a mobile phone

Read our case study on how we helped meepl to launch their business and dramatically raise their brand awareness in the UK.

How to successfully announce the launch of a new business

Rocket on a desk

This article outlines the fundamentals for a great communications strategy for successfully announcing the launch of a new business.

What’s the difference between a startup and scale up brand?

Difference between startup and scaleup

There’s no ‘one size fits all approach’ to impactful branding. James Church of Robot Mascot explores the differences between a startup and scaleup brand.

Launch Event Checklist: How To Plan The Perfect Launch Party

Launch Event Checklist Launch Party

Launching Your Small Business Or Startup With A Party? Plan The Perfect Gathering With Our 13 Step Launch Event Checklist.

Is a coworking space right for your startup?

Two men working in a coworking space

Trying to decide whether a coworking space is right for your startup? Here are a few things to consider before taking the plunge. 

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