AR marketing and advertising holds a greater market share than gaming and entertainment. Here’s how brands can use it, and why.
Category: Extended Reality
VR vs AR: What’s the difference? Our gadget writer, Emma Marshall, takes a look at the pros and cons of both types of tech.
Is virtual reality still just an entertainment gimmick? Or does it have real, practical uses? We take a closer look in this blog post.
As virtual reality gains steam, more and more artists are applying it to their work. We check out some creative uses of VR, and how it is changing art.
Augmented reality – combining the real world with digital imagery – is shaping our future. Here’s where we think it’s going.
The Luminous team take a look at the latest tech craze: Pokemon Go. Just what has made the world go crazy about this little game?!