AR marketing and advertising holds a greater market share than gaming and entertainment. Here’s how brands can use it, and why.
09 May 2019
AR marketing: how to use augmented reality in tech PR
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Category: Extended Reality
09 Oct 2017
Virtual reality vs augmented reality: what’s the difference between VR and AR?
VR vs AR: What’s the difference? Our gadget writer, Emma Marshall, takes a look at the pros and cons of both types of tech.
30 May 2017
Is virtual reality just a gimmick?
Is virtual reality still just an entertainment gimmick? Or does it have real, practical uses? We take a closer look in this blog post.
20 Apr 2017
Virtual Reality: but is it art?
As virtual reality gains steam, more and more artists are applying it to their work. We check out some creative uses of VR, and how it is changing art.
26 Jul 2016
How augmented reality is shaping our future
Augmented reality – combining the real world with digital imagery – is shaping our future. Here’s where we think it’s going.
13 Jul 2016
Pokemon Go: When a craze goes crazy
The Luminous team take a look at the latest tech craze: Pokemon Go. Just what has made the world go crazy about this little game?!