What is a PR funnel? This article explains how PR fits into classic marketing and sales funnels, helping businesses to achieve their goals.
Read our case study on how we helped Goboony crack the UK market by raising brand awareness, growing their customers and increasing their supply of motorhomes.
Could a tech award win be what your brand needs to give it the edge over your competitors? These awards are celebrating the most innovative UK businesses.
In today’s current climate, positive social media can bring us closer together. Here are our top tips as to how brands can use their social media positively.
Learn how PR can be super-targeted to attract investors, why PR is important for attracting investment & read our tips for using PR in your investment strategy.
Read how a symbol became one of the most powerful tools in social media. Our article includes hashtag tips and best practice advice.
AR marketing and advertising hold a greater market share than gaming and entertainment. Here’s how brands can use it, and why.
Thunderclap, the popular crowdspeaking platform has closed amid changes to the way social media platforms use data.
If you follow the Luminous PR team on social media, you’ll know we spend a lot of time on the road for events and client meetings. We attend loads of exciting events across the city and network with entrepreneurs and professionals from all walks of (business) life. During the usual networking chat, one question came […]
Many people find it hard to quantify PR ROI, so we’ve put together our tips on how to approach measuring a PR campaign’s success.