How to become a thought leader in your industry

Our article aims to help your business understand how to approach creating meaningful thought leadership, helping you to become a thought leader in your industry.
30 years of media interview training for businesses: we reveal our 7 top tips

After 30 years of training people for media interviews David Josephs, Senior Advisor at Luminous PR, shares his seven top media interview tips for businesses.
Goboony Case Study

Read our case study on how we helped Goboony crack the UK market by raising brand awareness, growing their customers and increasing their supply of motorhomes.
Navigating the crisis communications minefield

Our crisis communications team have answered some crisis-related FAQs and put together some top tips on how to navigate your communications journey.
How to do thought leadership PR

Thought leadership PR is one of the most effective ways to get your B2B brand in front of its target audience. Here are some tools to help you get started.
Newsjacking: the what, why, & how

Want to know how to make the most of trending news topic for your business? Check out our blog post on newsjacking; what it is, and why to try it.
How to use your case studies to illuminate your brand

What are media-friendly case studies? And how do they differ from client testimonials? Find out how to write a case study that will work for your business.