Brand messaging workshop
Your brand deserves recognition. But if your customers don’t know who you are, what you stand for or why you’re different, you’re probably losing out to those telling a better story.
Our brand messaging workshops will help you develop a compelling and consistent voice that will really resonate with your target audience.
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Our approach
Our dedicated workshops will explore your business, your audiences and the wider market. We’ll look closely at your current messaging to understand why it may not be making the impact you need, while crafting a persuasive new story for your brand.
From here we will build you a brand messaging framework, which once approved, becomes your brand bible. This protects your voice, covering everything from brand personality and traits to how you speak to your different target audiences.
We can also help you to deliver your brand’s feel and tone of voice across key touch-points like your website and social profiles, as well as create campaigns to reach and captivate your audience.
Brand messaging workshop overview
In our bespoke workshop session, we’ll work directly with you and your leadership team to learn more about:
• your business
• your messaging
• your audience
• your competitors
• your industry.
This will help us to build your brand messaging framework, allowing you to speak about who you are, what you do and why it matters.
FAQs
We’re experienced at working with businesses of all sizes, including startups, scale-ups and large global enterprises.
Startups often need early guidance to make sure their new brand can be spoken of in a way that reaches their target audience from the get-go.
But it’s also very common for large or scaling businesses to lose touch with their audience. You’re changing, they’re changing, so the way you talk about your brand needs to change too.
Don’t worry. This is exactly the benefit of having a workshop with an experienced PR team. We’re journalists, marketers and comms professionals, so we know exactly the right questions to ask to uncover everything we need to know about your team and your business.
After that, we’ll do the rest; crafting messages and brand positioning that will resonate with your audience while unifying your unique selling points, personality and company values into a market-leading brand that will stand out from the rest.
Our workshop is not just for leadership teams and senior decision-makers, it’s for anyone responsible for managing how you speak about your brand. We really recommend that your sales team joins too. They speak to your customers every day, so they can tell us about the challenges they face and they’ll also know exactly how your target audience feels about your brand.
The workshop can be delivered either in person or remotely depending on where you’re based and what works best for your team.
By having a brand messaging framework, you’re making sure that all your communications are refreshed and in tune with your audience. The brand bible is a practical tool that will allow you to deliver this messaging, so that all your branding and communications are consistent and that everyone representing the business externally is speaking with one voice.
Don’t forget to review your brand messaging framework every year, to make sure that it still reflects who you are and what your audience needs.
Let's talk
Give us a call on +44 (0) 20 3858 7107
or email hello@luminouspr.com
Need some help with your brand messaging? Get in touch. We’ll be happy to help.
- Insider knowledge of media and technology trends
- B2B and B2C tech PR experience
- Specialise in helping international companies break into UK media
- Results-driven agency, delivers proven ROI
- Self-confessed tech geeks
- Consider us part of the team