B2B Tech PR
B2Bs are under huge pressure to meet sales targets, grow brand awareness and gain a competitive advantage, all while budgets are squeezed and time is precious.
PR is exactly what can make the difference. For some, it helps to accelerate momentum and show traction. For others, it can validate the brand, raise the profile of the people behind the business and give investors confidence that they’re backing a winner.
Luminous helps B2B innovators shine, turning tech-heavy and complex products and services into clear and compelling messages that will bring your story to life, engage your audience and drive your sales.
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Our approach to B2B tech PR
Some B2B messages sound a little boring. But it doesn’t have to be that way!
We’re experts at crafting B2B stories and narratives that are unique, creative and impactful. Our job is to bridge the gap between what you need to say and what the media is actually interested in, transforming that story into something that earns attention, without any gimmicks.
That might mean connecting your story to what’s happening in the wider world, using data and proof points to back up your story and making complex ideas sound more human (and more interesting).
Our services
We support startups, scaleups and established enterprises with campaigns that drive growth. Our focus is on getting the right message in front of the right people, making sure every PR minute helps you to smash your goals.
PR & media relations
Crisis communications management
Content writing
Digital marketing
PR event management
Influencer marketing
Link building
LinkedIn profile management
Media training
Award writing
What you can expect from working with us
We’re storytellers
We transform your insight into compelling content and campaigns that always appeal to journalists. We know this because many of us used to be journalists before joining Luminous.
We think commercially
We understand that PR only delivers when it helps the business move forward. That’s why we focus on building credibility, creating the right conversations and making sure PR supports sales activity.
We’re B2B experts
We’ve been working closely with founders, sales teams and in-house marketing departments for years, so we know how to translate complex B2B propositions into clear, compelling stories that resonate with the audiences that matter most.
We know how to talk about technology
We bring a wealth of industry expertise to the table. Even if you’re offering something complex or completely new, we have carefully defined processes to help us get up to speed quickly and clearly articulate your story.
Give us a call on +44 (0) 20 3858 7107
or email hello@luminouspr.com
FAQs
We’re a fast-working team with a wealth of media connections, so you’ll be impressed with how fast we can deliver results.
In terms of PR campaigns, some coverage can appear very quickly (especially with news-led or reactive campaigns), but it’s important to remember that long-term value comes from consistent messaging and sustained visibility over time.
Let’s start with what makes a not-so-strong PR story. Anything that’s jargon-heavy and puts the product before the audience just isn’t going to cut it.
A strong story needs to go beyond features and benefits alone. It’s backed by insight, data, experience or a clear point of view. It needs to show your audience that you understand their challenges, positioning your brand as a genuine educator, with your product or service presented as a credible, subtle solution rather than a hard sell.
The strongest stories are framed around people, whether that’s the founder’s inspiration behind the business, unique insights from your team of experts or real-world case studies from your clients.
B2Bs need PR because it gives your business credibility, helps validate what you’re saying, supports sales conversations and can really build business momentum, regardless of whether you’re a startup needing to show traction or a more established business looking to reinforce your position in the market.
Yes! Earning high-quality links editorially and from topically-relevant publications is one of the most effective ways of boosting your organic rankings in search engines such as Google and Bing. With the rise of GEO (generative engine optimisation) it’s also important to make sure that your brand is visible as a trusted expert when generative AI tools such as Gemini and ChatGPT look to compile their answers and summaries.
We service the whole of the UK, Europe and the US based from our hubs in London, East Anglia and North America.
Let's talk
Give us a call on +44 (0) 20 3858 7107
or email hello@luminouspr.com
Ready to make a real impact with your B2B tech PR? We’d love to hear from you. Drop us a line below, and we’ll be in touch!
- Insider knowledge of media and technology trends
- B2B and B2C tech PR experience
- Specialise in helping international companies break into UK media
- Results-driven agency, delivers proven ROI
- Self-confessed tech geeks
- Consider us part of the team
