Not sure what your company should blog about – or why? Check out our handy guide to business blog inspiration for 20 places to start!
Ever wondered what you should be posting on your business’s LinkedIn page? We have the answers right here. Keep reading to find out more.
When it comes to obtaining media coverage for your brand, is print or digital PR more successful? It all depends on your target audience. Keep reading…
A step by step guide to running your business Facebook page to enhance business growth.
How are brands utilising omnichannel marketing to strengthen their communications? Keep reading to find out all in our latest blog post.
Your target audience: who’s who? Whether you’re putting together a strategy for PR, marketing, social media, or any other comms channel, there’s one thing you mustn’t overlook: your target audience. Many brands make the mistake of assuming they’re the most important party when it comes to comms, since they’re the ones producing and sharing the […]
Hold the front page Recently, we spotted an interesting headline while reading Forbes. It read: Never bury the lead: How a lesson from Journalism 101 applies to resumes “Don’t bury the lead” is a popular phrase used by traditional journalists. The ‘lead’ is the first few sentences of a news story, where all the most […]
Your customers think you’re great! They tell you you’re superb value for money, skilled, professional and they’re delighted with your service. Job done, right?! Wrong! You are really missing a trick if you are not using this fantastic customer satisfaction to achieve some valuable PR and really boost your business. Positive customer feedback and case […]
Do you remember, back in the day, how limited we were in the number of communication channels? Printed media, TV, radio, billboards — that was about it. It was a simple, one-way communication from brands to their audience…’we have a product, this is what it’s about, come and buy it.’ Fast forward to 2015 and […]