Tag: Communications

29 Sep 2016
target audience

Checklist: the importance of knowing your target audience

Your target audience: who’s who?  Whether you’re putting together a strategy for PR, marketing, social media, or any other comms channel, there’s one thing you mustn’t overlook: your target audience. Many brands make the mistake of assuming they’re the most important party when it comes to comms, since they’re the ones producing and sharing the […]

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09 May 2016

What startups can learn from journalism

Hold the front page  Recently, we spotted an interesting headline while reading Forbes. It read: Never bury the lead: How a lesson from Journalism 101 applies to resumes “Don’t bury the lead” is a popular phrase used by traditional journalists. The ‘lead’ is the first few sentences of a news story, where all the most […]

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08 Apr 2015

Use your case studies to illuminate your brand

Your customers think you’re great! They tell you you’re superb value for money, skilled, professional and they’re delighted with your service. Job done, right?!  Wrong! You are really missing a trick if you are not using this fantastic customer satisfaction to achieve some valuable PR and really boost your business. Positive customer feedback and case […]

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24 Mar 2015

Integrated Communications – put your brand in the spotlight!

Do you remember, back in the day, how limited we were in the number of communication channels? Printed media, TV, radio, billboards — that was about it.  It was a simple, one-way communication from brands to their audience…’we have a product, this is what it’s about, come and buy it.’ Fast forward to 2015 and […]

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