Tag: Comms

29 Sep 2016
target audience

Checklist: the importance of knowing your target audience

Your target audience: who’s who?  Whether you’re putting together a strategy for PR, marketing, social media, or any other comms channel, there’s one thing you mustn’t overlook: your target audience. Many brands make the mistake of assuming they’re the most important party when it comes to comms, since they’re the ones producing and sharing the […]

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