Luminous PR in Talk Business Magazine: five steps to a winning brand personality
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Ever worried that your brand’s a bit flat and uninspired?
Don’t panic – our brand communications manager, Melissa, chatted to Talk Business Magazine about how brands can ensure their personality is on the money. Here’s just a snippet of what she said:
“Every business has a unique personality. Marketers often assume ‘brand personality’ requires their brand to be ‘fun’ or ‘quirky’. This is by no means true. Your brand’s personality should feel natural, but honed to perfection.
According to Harvard Business Review, 64% of consumers cite shared values as the primary reason they have a relationship with a brand. A clearly defined brand personality helps customers not only understand your brand, but identify with it too.”
What are you waiting for? Head over to Talk Business Magazine to read the piece in full.