20 Jun 2016

London Tech Week: Luminous PR Picks

London Calling 

This week (20 – 26 June) is London Tech Week: a celebration of all things techie and digital in the UK’s capital. Across the city there’ll be networking events, training sessions, round tables, awards ceremonies, and a whole host of other exciting happenings.

We love the fact that London has a tech scene worth making a song and dance about. London mayor, Sadiq Khan, is a big fan too. He wrote a piece for City AM, celebrating the fact that the UK has a tech scene to rival San Francisco’s Silicon Valley.

He said: “I am passionate about this sector because I know that, in London, we have an opportunity to become the world’s number one city for tech and digital. I am determined to be the most pro-business mayor London has ever had and a big part of this will be working with start-ups, scale-ups, investors and creators to make sure we seize the opportunity to become the true global hub for tech.”

We look forward to seeing just what Mr Khan does to keep his word. In the mean time, we think that the potential for collaboration between London and San Francisco will be a big topic of discussion at this year’s London Tech Week.

If you can’t make it down to London this week, don’t panic: we’ll be tweeting and ‘gramming the whole thing. If you’re going but feel a little spoilt for choice, here are our top picks of what’s on this London Tech Week. See you there!


UnGagged Conference
Thurs 23 – Fri 24 June 

Hosted at the fancy Grange City Hotel, UnGagged London is a search marketing and SEO conference with a difference.

UnGagged sells itself as a gathering of “the smartest, most forward thinking and most courageous SEOs and digital marketers on the planet.” Their ‘thing’ is revealing high level trade secrets and industry knowledge that you wouldn’t usually get from a professional marketers’ conference. The lectures and training sessions aren’t recorded (like at most events), so the only way to get the lowdown is to attend.

Topics up for discussion this year include content marketing, clickbait, backlinks, and what SEO can learn from porn sites (yes, really).


App Design Awards Showcase 
Tues 21 June 

If you’re into your apps, the App Design Awards Showcase is the place to be to celebrate the best in fresh app talent. The event is hosted by The Design 100, a startup organisation focussing on advocacy, and rewarding design excellence.

Held right near London’s Silicon Roundabout on Old Street, the event features lots of opportunity for networking, as well as the prize-giving ceremony. Apps set to receive trophies at the event include Kubo fitness app, DreamLab, and the Citylink iPhone app.

Click here to see the full list of award-winners, and to reserve your tickets.


How Digital Technology is Reshaping Publishing 
Thurs 23 June 

This debate hosted by Yoox Net-A-Porter tackles a subject we’ve discussed many times on the Luminous blog: how digital technology is influencing media and publishing as we know it.

Speakers include Tess Macleod Smith, vice president of media and publishing at Net-A-Porter, Chei Amlani, head of digital publishing at the Daily Telegraph, and freelance journalist, Sarah Shearman.

Specifically, the debate will look at how publishers can entice readers to pay for content when there’s so much available for free online, and how things like virtual and augmented reality will impact the industry. We’re really looking forward to hearing some of the points that come out of this one!


Brand Engagement: Connecting the Physical and Digital Through Live Events 
Weds 22 June 

We may be advocates of all things digital, but sometimes you just can’t beat an old-fashioned, real life event. Especially when your event incorporates some really cool digital technology, too.

This four hour forum event will deliver insight on how brands can merge the physical and digital to up their customer engagement. Topics covered include augmented reality, smart glasses, gamification, in-store experience, and the difficulties of ensuring Wi-Fi connectivity at outdoor events.

Added bonus: tickets are just £15, and the event is held in Covent Garden’s London Transport Museum. If you fancy being a tourist, your ticket gives you free access to the museum, too.


Innovation Through Interconnection 
Weds 22 June 

This all-day conference explores how businesses can use interconnectivity to gain a competitive advantage. Sounds a bit ‘tech jargon-y’, but all it really means is using stakeholder knowledge, and combining it with cloud and network data pools to maximise business success and growth.

The agenda at Innovation Through Interconnection features some big names, including Google, Lego, Ford, Oracle, and Equinix. With all that talent in one room, it’s a safe bet there’ll be some interesting points raised in the discussion. We’re particularly intrigued about what Lego will have to say about digitization at the Lego group.

Click here for the full lineup, and to register for your free tickets.


City slickers 

Whatever area of tech you’re into, there’ll be an event happening at London Tech Week that pushes your buttons. Head over to the capital for a chance to rub shoulders with some of the UK’s (and the world’s) leading tech pioneers.

And if you spot the Luminous PR team, don’t forget to say hi!

London Tech Week